YouTube is expanding its analytics tools to allow content creators and channel managers to better compare their metrics against other data and competitors.
Specifically, the company is changing how its “Deep Dive” section of analytics functions by allowing you to compare multiple metrics side-by-side simultaneously.
Deep Dive Data
The Deep Dive section is designed to allow creators to compare their channel’s and video’s performance over time. It can be found after clicking the “see more” button next to any metrics in your overview screen.
Initially, this section only allowed video managers to view the performance of a single metric at a time – such as their video views over time.
Now, you can view multiple metrics at the same time within the same graph, making it easier to get an understanding of how specific metrics improve your overall channel’s performance or how some metrics feed others.
For example, YouTube recommends checking out the comparison of ‘views versus comments’ to show if some videos are getting more or less comments compared to other videos with similar view counts.
Another recommended comparison is the chart of ‘views versus revenue’ if you are monetizing your content.
Other Ways To Compare Data
Along with allowing you to monitor several metrics at once, the Deep Dive section is being improved to make it possible to compare a few other types of data, such as:
- Period over period: Compare month versus month performance, or year versus year.
- Top videos: Compare a channel’s overall top videos from one month over another.
- Audience: A geographic comparison shows where your audience is coming from month to month.
For more information about the new analytics comparison features and other upcoming improvements to YouTube analytics, check out the full video below: