Google is making it easier to find the most important information in YouTube videos for users by including timestamps in search results. 

The feature has been in testing for the better part of a year but has officially been announced this week.

As the company explains:

“Videos aren’t skimmable like text, meaning it can be easy to overlook video content altogether.

Now, just live we’ve worked to make other types of information more easily accessible, we’re developing new ways to understand and organize video content in Search to make it more useful for you.”

The feature is already rolling out, but video publishers will need to take a couple quick and easy steps to ensure the timestamps will appear when their videos show up in search results.

How To Add Timestamps To Your YouTube Videos In Search Results

The good news is there is absolutely no coding or complex technical knowledge needed to provide Google with the information necessary to include relevant timestamps. 

All you have to do is provide a simple list of timestamps and what they relate to within the description section of your videos. For example:

00:05 – Intro

01:30 – Step 1

02:15 – Step 2

03:40 – Step 3

05:00 – Conclusion

Notably, Google is extending this feature to non-YouTube videos as well. However, the process requires a bit more work to properly mark-up. To start the process of adding timestamps to non-YouTube videos, Google asks you to fill out this form. Afterward, they will provide you with the necessary information for marking-up your videos.

For the first time, Facebook is giving you a way to schedule Instagram posts ahead of time without the use of a third-party tool or app. 

The new functionality, available to all business accounts through Facebook’s Creator Studio, allows you to plan your Instagram pictur updates and IGTV videos up to six months in advance. 

The new feature also opens scheduled posts to the full abilities of Instagram. With most third-party tools, users are frequently limited to just one image per post and few offer support for IGTV videos. 

How To Gain Access To Scheduled Instagram Posts

You still have to meet a few requirements to be able to start scheduling your Instagram updates. Specifically, you need to:

  • Have a Facebook Business account
  • Have an Instagram business or creator account
  • Have linked your Instagram account to your Facebook page

Once all that is in order, you can start scheduling your posts through the Facebook Creator Studio by clicking the Instagram logo at the top of this page. 

It should be fairly obvious, but the new feature does not allow for the scheduling of Instagram Stories ahead of time. This makes sense, as those posts are specifically intended to capture a moment in time. If you begin scheduling those posts days or weeks ahead of time, it would lose the authenticity that makes Stories so engaging.

YouTube has ramped up its efforts to remove harmful content over the last quarter, as a new report shows the company removing over 100,000 individual videos. 

That is nearly 5 times the number of videos removed in the first quarter of the year, reflecting a big shift in activity following a new hate speech policy introduced in June. 

Additionally, the company says it has removed over 17,000 channels and 500 million comments in Q2. 

Notably, YouTube says a large amount of the harmful content is flagged using machine learning technology to remove the content before it is ever seen by actual users. According to the company’s data, more than 87% of the videos removed in Q2 were first flagged by YouTube’s automatic systems. 

The report also mentions that an update to YouTube’s spam detection tools has driven a 50% increase in the number of channels removed for violating the platform’s spam guidelines. 

YouTube says the report is only the first in a four-part series which will cover the company’s guiding principles:

  • Remove content that violates policies
  • Raise up authoritative voices
  • Reward eligible creators
  • Reduce the spread of borderline content

As such, you can expect to see more details about how YouTube is working to curate the best platform possible in the near future.

A new large-scale international study from Google shows that shoppers are increasingly using online videos to help make purchasing decisions. 

Specifically, the study – which used a mix of surveys and in-person interviews – found that more than half (55%) of consumers regularly use online videos as part of their shopping research. 

As the company says in its article:

“For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers globally say they use online video while actually shopping in-store.”

Google’s Recommended Strategies For Using Video

Within the article about the report, Google also suggests a few ways brands can use videos to influence online shoppers:

Video Shopping List

One of the most surprising findings of the study is that many consumers are replacing traditional shopping lists with a video. 

“If I go to a store and forget what I need, I pull up the video to see the ingredients. I pull to the side, watch the video, and get what I need,” said one person interviewed. 

Getting Informed and Feeling Confident

For more technical fields or issues, such as finances or repairing complicated machines, videos can be an invaluable way to help shoppers feel more confident about their purchases. 

“YouTube has taught me that I’m capable of doing what I didn’t know I could do,” explained one consumer.

Video Reviews Can Be The Tie-Breaker

Video reviews are one of the most trusted forms of online reviews and are a popular reference point when making purchasing decisions. The wide variety of video reviews out there give people the ability to focus on the features they care most about and see which products will perform best for their needs. 

As one shopper told interviewers, “While I was in Home Depot the other day, I was on YouTube looking up drill sets to see which one was better and which one burned out quicker through stress tests.”

What This Means For Brands

It’s no big surprise that online shoppers are increasingly using videos to influence their shopping decisions. What is surprising is when and where they are referencing these videos and how they are actively using the videos within the shopping process. 

The biggest recommendation from the study is that you “think of ways your brand can show up to meet these in-the-moment needs, whether it’s through ads that spark ideas and inspiration or through more in-depth content to answer questions and help people along their path to purchase.”

In a post to the company’s business-focused blog, Twitter revealed this week that Tweets including videos generate 10-times the engagement compared to posts without video.  

Most importantly, the pot highlights the fact that you don’t need a Hollywood-sized budget or cutting-edge cameras and microphone to attract this level of engagement. You just need an average smartphone. 

“Your phone is a fully capable multimedia studio in your pocket, giving you everything you need to create compelling content on the go.”

To help get you started, the company also provided a few ideas to spark your creative side. 

GIF It Up

Using existing GIFs you’ve found around the internet can be a tempting way to connect with your audience and show your pop-culture savviness. Instead, however, Twitter recommends creating your own, original GIFs.

Creating GIFs is also easier to do than most people realize. There are countless apps available for Android devices to help you create GIFs, but iOS users have it even easier. The iPhone’s Photos app includes a built-in GIF mode which can convert any video into a GIF. 

If you need more motivation to start using GIFs more often, Twitter also says tweets with GIFs generate up to 55% more engagement than those without. 

Record Your Screen

Another feature included in most phones is the ability to record your own screen and turn it into content. 

This is especially useful for more technical how-to’s or guides, though you can also find ways to show off your online shopping process, highlight your products, or easily turn a photo slideshow into a video. 

Use Stop Motion

via GIPHY

On the note of image-based slideshows, another type of video content you can easily create with your phone is a short stop motion video. 

If you aren’t familiar with the term, stop motion is the very foundation for all animation. The process simply includes taking a series of photos and playing them quickly enough to show action or movement. 

On your phone, the process is typically as easy as taking a photo, moving your position or the object you are photographing slightly, and taking another photo. Then, repeat. .

You can use these ideas to get started making stop motion videos to share:

  • Move the camera around the object
  • Keep the camera on a tripod and move the object instead
  • Add details to the object like drawings or text
  • Take the object apart to show how the parts fit together

For more tips on creating videos, check out Twitter’s best practices for videos.

Twitter is launching a new video ad option which allows advertisers to create and run short video ads (under 15 seconds) and only be charged if the ad is viewed for at least six seconds. 

The company describes the new ad unit as a “flexible option for advertisers who care about the completed view metric, but are ready to lean into the mobile-first paradigm and develop short-form assets optimized for in-feed viewing.”

What You Should Know

The new ads are similar to YouTube’s short bumper ads which typically run before pieces of content or as an ad-break during videos. As such, the ad is believed to be highly effective for driving high view rates.

For example, Alice Oliveira, the CSB Brazil marketing director for Dell, says “this six-second video ad solution, paired with compelling creative, increased our view rate by over 22%.”

Oliveira and Dell were one of the select few given early access to the ad bid option. 

Last Notes

  • The new video ad option began rolling out on Monday and is expected to be live by the end of the week. 
  • It is available for Promoted Video, In-Stream Video Sponsorships, and In-Stream Video Ads that are 15-seconds long or less.
  • Instagram considers a video to be viewable if at least 50% of its pixels are on-screen.

Pinterest has launched several new features aimed at making it easier for businesses to share and manage their videos on the platform. 

Businesses now have access to a new video upload tool which simplifies the upload process, a new tab within their profile solely dedicated to videos, and a new analytics tool which gives a long-term view of how your videos are performing. 

On top of all of this, Pinterest has also expanded its Pin Scheduler tool to allow businesses to schedule posting video content in advance. 

The Big Picture

While these new tools signal Pinterest’s devotion to improving its video offerings, it also signals a larger shift for the company. 

Pinterest has typically lagged behind other social networks when it comes to tools or features aimed at businesses. Over the last year, however, the company has paid significantly more attention to these areas by expanding its advertising tools, launching new e-commerce features, and, now, making video content more feasible. 

In the announcement of the new features, CEO and founder of Tastemade, Larry Fitzgibbon echoed this sentiment and expressed just how effective sharing videos on the platform can be:

“As early adopters to video on Pinterest, Tastemade has successfully driven over one billion video views and 200 million engagements year-to-date, while growing our following 100% year-over-year,” said Tastemade CEO and Founder Larry Fitzgibbon, “It’s clear that Pinterest users are hungry for videos that are both entertaining and actionable.”

Pinterest also says that videos on the site outperform videos on other social networks because their platform is more likely to resurface content over time.

Facebook is making big changes to how it ranks and shows videos in the news feed and “More Videos” section of its platform with three new ranking factors for videos. 

While the changes shouldn’t impact the number of videos Facebook is showing overall, the company says it is hoping to better prioritize original videos and content that people are actively looking for.

New Ranking Factors For Facebook Videos

To better sort and rank videos, Facebook is implementing three new ranking factors for videos on its platform:

  • Loyalty and Intent – Facebook will begin boosting the ranking signals of videos that people return to and view repeatedly.
  • Video and viewing duration – Facebook will begin to prioritize videos that keep users engaged for longer periods of times. This will look at both how long a video is (with videos over 3 minutes long receiving the biggest boost) and how long viewers have watched the video on average.
  • Originality – In an effort to cut down on the presence of repurposed or stolen content, Facebook will begin to strongly limit the reach and monetization for unoriginal videos.

In the announcement, the company stressed that while the changes may hurt those copying content or stealing videos, Pages creating original high-quality content should only see positive effects:

“While there are numerous factors that determine video distribution on Facebook, these changes will benefit video distribution for Pages that create original content people want to watch and come back to.”

Instagram has released a set of new features aimed to encourage better engagement and participation with followers, especially when live streaming or creating Stories.

Countdowns

 

Do you have a big event, announcement, or live stream coming up? Now you can highlight it with an interactive countdown sticker in your Instagram Stories.

Once you’ve created the countdown and set the time limit, you can easily insert it in all your stories to remind your audience about important events or promotions. You can also use the stickers to raise awareness of a limited-time offer that is expiring soon.

Followers who see the countdown can also choose to follow it, which will ensure they receive a notification when the countdown is over.

Question Stickers

One of the biggest ways people like to use Instagram’s live videos is to answer viewer questions. The only problem is this can get a bit hard to follow when you have lots of viewers asking questions back to back. It can also be hard for new viewers to know what question is being answered.

Now, viewers can create and share question stickers during live streams to make it easy for everyone to stay on the same page.

The stickers are easily browsable for streamers to pick from. Once chosen, the question will be shown at the bottom of the screen so that viewers know what question you are answering. You can see an example below:

Both of these features are now available for both iOS and Android users. However, broadcasting live videos is only available currently on iOS. Android users can still view the streams and share questions.

YouTube is changing how it previews videos on its home tab by making all videos silently autoplay by default.

The new “Autoplay on Home,” as it is being called, is expected to roll out to all mobile users on iOS and Android devices within the coming weeks.

If you are a subscriber to YouTube Premium, you may already be familiar with the feature. YouTube has given its premium subscribers access to the feature for the past six months.

As the company explains in the announcement, the change was made based on user feedback. Many have been clamoring for a way to better preview videos before clicking, especially as many thumbnail images may be misleading.

“Previewing videos helps you make more informed decisions about whether you want to watch a video, leading to longer engagement with videos you choose to watch!”

While the videos will have the audio turned off by default, captions will be shown when they are available. If you have created any of the more than 2 billion videos on YouTube without captions, this will add even more motivation to create transcripts for your videos.

Thumbnail images will still be shown for a short time when users are scrolling through their feed, meaning thumbnails will still be a powerful way to grab attention or entice users to watch videos. However, the autoplay feature will prevent uploaders from sharing videos with misleading or false preview thumbnails.

If you are worried about your data usage or simply don’t like autoplay videos, Google is giving you a few options. Within the settings menu, you can turn off autoplaying videos or set autoplay to only activate when you are connected to WiFi.