Pinterest has launched several new features aimed at making it easier for businesses to share and manage their videos on the platform. 

Businesses now have access to a new video upload tool which simplifies the upload process, a new tab within their profile solely dedicated to videos, and a new analytics tool which gives a long-term view of how your videos are performing. 

On top of all of this, Pinterest has also expanded its Pin Scheduler tool to allow businesses to schedule posting video content in advance. 

The Big Picture

While these new tools signal Pinterest’s devotion to improving its video offerings, it also signals a larger shift for the company. 

Pinterest has typically lagged behind other social networks when it comes to tools or features aimed at businesses. Over the last year, however, the company has paid significantly more attention to these areas by expanding its advertising tools, launching new e-commerce features, and, now, making video content more feasible. 

In the announcement of the new features, CEO and founder of Tastemade, Larry Fitzgibbon echoed this sentiment and expressed just how effective sharing videos on the platform can be:

“As early adopters to video on Pinterest, Tastemade has successfully driven over one billion video views and 200 million engagements year-to-date, while growing our following 100% year-over-year,” said Tastemade CEO and Founder Larry Fitzgibbon, “It’s clear that Pinterest users are hungry for videos that are both entertaining and actionable.”

Pinterest also says that videos on the site outperform videos on other social networks because their platform is more likely to resurface content over time.

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