Google is asking businesses to update and revise their Google My Business listings if their operations have been affected by the spread of COVID-19, commonly called coronavirus.
The company released a new help document listing ways companies can use GMB to update customers, including sharing updated business hours, ensuring phone numbers are accurate, and even using business descriptions or Google Posts to provide more detailed information.
To raise awareness of the recommendations, Google has placed a prominent alert at the top of all Google My Business-related support pages which reads: “If your business is affected by COVID-19, update your profile to provide the most accurate info. Learn more.”
What To Do
If your business has been affected by COVID-19, Google recommends using your GMB listing to update customers by doing the following:
- Change your business hours: If your business hours have changed, update the times when you’ll be open or closed. The hours will show when the customer visits your Business Profile, and they’ll know exactly when to visit.
- Update your business description: Explain whether or not your business operations are affected by COVID-19. You can share information about any extra precautions the business is taking, if you’re providing any extra services to the community, or whether you’re experiencing delays.
- Create a post: Share more detailed and timely updates about what’s going on with your business through Posts. For example, add information about what products and services you have available, and link to other resources. You can continue to use Posts to directly communicate with your customers on a regular basis as your business changes.
- Update your phone number: Make sure your phone number is correct so that customers can reach you.
Keep Your Customers In-The-Know
Updating your Google My Business listing should always be a first step when making changes to your business, whether that means changing your business hours, moving locations, or just launching a new promotion. This is especially true during issues of public concern, like the ongoing coronavirus spread, when even regular customers may be checking your listing for the latest information.