YouTube is testing out a new feature that would improve synergy between brands and creators by automatically inserting visual links to businesses mentioned in videos.
The feature, which is being called Places Mentions, was revealed during a recent video on the Creator Insider channel.
At the moment, the feature is limited to just Android and iOS devices using the YouTube app to watch content related to food or drinks.
The goal behind it is simply to streamline the process of finding out more about places mentioned in a video, such as in a review of a local eaterie.
Before, creators had to manually add a text link if they wanted to direct people to the locations they mention in their videos. By automating this process, YouTube is making it easier for content creators to spread the word about your brand without having to establish a formal collaboration.
As the announcement says:
“This new feature, within the video description box, will give users an easy and engaging way to find out about places mentioned in a video.”
While the initial test is limited to food and drink videos, the company says it plans to expand the feature to more categories soon.
The announcement did not provide a specific date that we can expect to feature appear in search results, but it is safe to assume it will roll out for testing any day.
For more, check out the full Creator Insider video below: