The TMO Blog

Google Smart Goals Help Advertisers Without Conversion Tracking

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Most online advertisers consider conversion tracking an essential part of their toolkit. After all, why pour money into advertising if you can’t properly see how effective it is and optimize it? However, there are many businesses who are…
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Proven Holiday Marketing Strategies [Infographic]

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The holiday shopping season is in fever pitch, which means most business owners and marketers are going full-steam-ahead on their online marketing strategies to rake in their piece of the $650 billion predicted to be spent this year. So how…
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Google Celebrates 2015 With The Top YouTube Videos of The Year

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2015 is coming to a close, and Google has begun their end-of-the-year celebrations by highlighting the most popular videos of the year. The past year has been an especially big one for YouTube, which has been celebrating its 10th birthday all…
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AdWords Doubles Amount of Info In Stuctured Snippets

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Since launching in spring, Google AdWords’ structured snippet extensions have shown themselves to be a powerful tool in the AdWords arsenal. Structured snippets add an extra line of information with your text ads which specifically highlight…
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Google Lets Users Try Out Apps Without Downloading

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While apps have become the hottest trend for smartphones, the market for apps can be incredibly competitive and hard to break through. Mobile users have limited space on their phone for apps, so they can be hesitant to try out new apps, especially…
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Cyber Monday Breaks E-Commerce Record For Most Online Sales

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While Black Friday sales are in a slump, a new king of the holiday shopping season is rising. The results Cyber Monday are coming in and estimates suggest this year broke e-commerce sales records for the biggest day of online sales in US history. According…
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Google Star Wars Easter Egg Recreates Iconic Opening Crawl

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As the premiere of Star Wars: The Force Awakens grows closer, Google is getting in on the excitement. The company recently announced its new #ChooseYourSide campaign, and indicated it was planning a number of Star Wars Easter eggs ahead of…
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Facebook and Instagram Launch New Holiday Shopping Ad-Targeting Segment

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If you’re looking to boost your share of holiday customers at the last moment, Facebook and Instagram have a new feature that will be of interest to you. The companies are rolling out a new ad-targeting segment aimed at helping brands focus…
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Google Shares Search Quality Rating Guidelines For The First Time

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For the first time, Google has released the full version of their Search Quality Rating Guidelines, a document used by Google Search Quality Rates to help determine how to rate the search results they are testing. The document has become…
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