Your homepage is the face of your business. It is the first thing most visitors see when they visit your site for the first time and it is where you make your first impressions. If you already have a solid homepage with killer copy, that can be great news. But, there is a good chance your site is missing one of the several things users expect to see when they come to your site.
Having a homepage without critical features and elements is a bit like having a mouth full of broken, chipped, and missing teeth. No matter how hard you try to smile and make a good impression, a lot of people are going to be put off.
While dental work can be costly and painful, fixing up your homepage doesn’t have to be. HubSpot put together an infographic – seen below – detailing 12 features and elements that are absolutely critical to have on your homepage, and the majority are easy to implement without needing to call in the pros.