Pinterest is launching a new tool called Pinterest Trends which will help you see what the hottest search terms have been over the past 12 months, along with info showing when the search terms peaked.

As the company announced, the new feature is in beta, but began rolling out earlier this week.

How Trends Can Help Your Marketing

Marketers and brands have been relying on Google Trends for years to track what the most popular search terms over time, especially surrounding seasonal events. Although Pinterest’s version of this feature doesn’t seek to reinvent the wheel, it does provide another set of compelling data which could be particularly useful for businesses in the fields Pinterest tends to cater to – such as cooking, decorating, fashion, and self-care.

As Pinterest continues to grow into one of the most dominant social platforms available, insights like this will be useful for brands looking to plan their campaigns ahead of time.

The company said as much when describing their goals with the tool:

“Pinterest Trends will help brands get deeper insights into planning behaviors on the platform, and allow  them to allocate budgets to campaigns during various planning stages. It will also validate assumptions about emerging trends, refine search queries with the aid of auto-complete suggestions, and help advertisers find a list of keywords to include or avoid while planning media campaigns.”

For example, the company says that Tastemade and Albertsons were given early access to the tool and have both used the data to create successful boards and campaigns on the site.

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