Facebook Video has quickly grown to rival YouTube, so it is unsurprising that video ads have also become a major part of Facebook’s advertising platform. But, as more and more companies share their ads on Facebook, it is becoming significantly more difficult to stand out. To help companies make the best ads possible for their […]
If you own a smartphone, chances are you know the frustration of accidentally tapping on an ad you had no interest in when you were trying to scroll down a page. These accidental taps aren’t just annoying to users, either. Advertisers hate these mobile clicks because they wind up paying for clicks from users who […]
Social media has undeniably become one of the strongest channels businesses can use to reach out and engage with their audience. But making social media work for you means knowing which platform works best for your business. You might think that all social media sites are essentially the same, but making that mistake can mean […]
A new type of ad has arrived at Snapchat. The social imaging platform has recently been diving into monetizing content on its platform. Their latest venture allows retailers to share ‘shoppable ads’ on the app, which allow users to shop for products without ever leaving Snapchat. The ads appeared for the first time recently within […]
Advertisers are seeing more value in online video ads than traditional TV advertising, according to the Interactive Advertising Bureaus’ third annual Video Ad Spend study. The annual survey asks 360 marketing and media buying professionals about their past ad spend habits and how they plan to spend their ad budgets in the next year. […]
Every year Bing likes to highlight its efforts to keep the web safe with its “Bad Ads Report” and this year shows that the endless war against online scammers and hackers has remained largely consistent recently. Despite constant efforts to derail the malicious actors on their platform, tech support scams and purposely misleading ads remain […]
The internet is becoming more mobile every day, and that goes for how we engage with videos every day. To help advertisers accommodate mobile video consumption, YouTube has announced a new ad format designed specifically to be quickly consumed in a matter of seconds. With YouTube’s “little haikus of video ads”, which are officially called […]
When it comes to search results pages, everyone wants the top spot. That goes for advertisers as well. But, a new analysis from Adobe Media Optimizer suggests the first ad on the page might not always be the best for your dollar. In fact, the 4th position may produce the best results in some situations. […]
Facebook has made itself an absolute necessity for businesses looking to build a following, increase their visibility, engage with their fans, and even find new qualified leads. To get the most out of the most popular social network, however, you need to take advantage of all the newest tools and features Facebook is always rolling […]
In the past, Google AdWords used a complex and confusing algorithm for deciding when to display ad extensions. Recently, the company changed this by introducing a new policy which adjusts the impact of ad formats in the ad rank formula and allows AdWords to provide an estimate of how visible an ad would be on […]
