Most online advertisers consider conversion tracking an essential part of their toolkit. After all, why pour money into advertising if you can’t properly see how effective it is and optimize it? However, there are many businesses who are not using conversion tracking or importing goals from Google Analytics into AdWords. Google says they have a […]
The holiday shopping season is in fever pitch, which means most business owners and marketers are going full-steam-ahead on their online marketing strategies to rake in their piece of the $650 billion predicted to be spent this year. So how can you get in on the action? Pixel Road Designs recently shared an infographic that […]
2015 is coming to a close, and Google has begun their end-of-the-year celebrations by highlighting the most popular videos of the year. The past year has been an especially big one for YouTube, which has been celebrating its 10th birthday all year long. It has also been the first year that YouTube has seen true […]
Since launching in spring, Google AdWords’ structured snippet extensions have shown themselves to be a powerful tool in the AdWords arsenal. Structured snippets add an extra line of information with your text ads which specifically highlight important information for searchers. When implemented well, this can boost click-through rates for ads. Now, Google has made these […]
While apps have become the hottest trend for smartphones, the market for apps can be incredibly competitive and hard to break through. Mobile users have limited space on their phone for apps, so they can be hesitant to try out new apps, especially if they are new or relatively-unknown. Even when users do download apps, […]
While Black Friday sales are in a slump, a new king of the holiday shopping season is rising. The results Cyber Monday are coming in and estimates suggest this year broke e-commerce sales records for the biggest day of online sales in US history. According to Adobe, online sales hit over $3 billion dollars on […]
As the premiere of Star Wars: The Force Awakens grows closer, Google is getting in on the excitement. The company recently announced its new #ChooseYourSide campaign, and indicated it was planning a number of Star Wars Easter eggs ahead of the film’s release on December 18. Well, you don’t have to wait for the Easter […]
If you’re looking to boost your share of holiday customers at the last moment, Facebook and Instagram have a new feature that will be of interest to you. The companies are rolling out a new ad-targeting segment aimed at helping brands focus in on shoppers who are engaged with content related to holiday shopping, including […]
For the first time, Google has released the full version of their Search Quality Rating Guidelines, a document used by Google Search Quality Rates to help determine how to rate the search results they are testing. The document has become public in the past, through several leaks. Just this week, the October version was leaked. […]
Black Friday is a crucial day for businesses across the nation, but for many e-retailers it can be hard to stand out from the noise and connect with their audience. That is much easier to do however, if you go where all the shoppers already are. A new study funded by Pinterest suggests the popular […]
