Google has always kept it search engine ranking algorithm a closely guarded secret, but it is finally letting webmasters and online marketers in on the three most important factors for ranking well. Google has confirmed the top three ranking factors are links, content, and RankBrain. The news isn’t much of a surprise. Links have long […]
When Twitter’s algorithmic timelines started appearing as a test on the social media site, you would have thought they had announced users had to commit a sacrifice before posting. Angry memes were shared, many users threatened to leave the site, and the “end of Twitter” seemed to be on the horizon. It turns out first […]
This week, Google announced it will be boosting “the effect of the ranking signals” for its mobile-friendly ranking algorithm. While this means mobile-friendly sites will be prioritized even further in search results “beginning in May,” don’t expect the second coming of “Mobilegeddon.” As Google said, if your site is already mobile-friendly, you have no need […]
Google Analytics is an essential tool for webmasters and marketers looking to take control of their marketing efforts and increase both revenue and engagement. Now, Google is taking the platform even further with the introduction of the new enterprise-oriented measurement platform, Google Analytics 360 Suite. In an announcement posted this week on the blog Inside […]
As promised, Google is launching ads in Android search results which will allow users to test out games before deciding whether to download them. Google announced the feature was coming in the next few weeks during its Developer Day at Game Developer Conference in San Francisco on Monday. With the launch of AdWords Search Trial […]
March Madness is upon us and everyone is getting into the spirit, including Bing. The search engine has launched their smart answers in the search results for March Madness and other related searches to see brackets, scores, and predictions. Users get three options above the normal search results for the basketball tournament. The default view […]
Pinterest’s promoted pins and ads have made a huge splash in the 18 months of beta testing its small platform with select brands, and now it is set to become even bigger. The site is rolling out its ad tool, Promoted Pins Ad Manager, to all small and midsize brands in the United States. The […]
While most users still think of Facebook as mostly a way to interact with their friends, post selfies, and share information, many businesses and marketers are starting to realize just how powerful Facebook’s advertising platform is. While Facebook ads can be an incredibly powerful way to boost your content and your brand’s recognition, it can […]
Despite once being the gold standard for assessing a site’s authority and optimization, Google announced this week it will be shutting down PageRank and all toolbars featuring the tool will no longer show a PageRank score. The algorithm-based tool would assess web pages and rank them on a scale of one to ten based on […]
Google is experimenting with a new change that could up the profile of local businesses in the search results. The search giant is conducting a limited test featuring a new card carousel of results and content from local businesses near the top of search results pages. Mike Blumenthal first noticed the test, but it has […]
