Do any reading about online marketing, and you will almost certainly be told how important social media is to your brand’s online presence. A great social media presence has repeatedly been shown to increase organic traffic and brand perception, but as the platforms have become more populated and competitive, there has been a large shift […]
Looking for your favorite music video? Since MTV hasn’t shown music videos for the past 20 years, you will probably turn to Google. Now, Google is making it easier to find the videos your searching for by giving more prominence to the top playable music video result. So, if you’re searching for “Get Lucky” by […]
No one is calling a clear winner for the Big Game Sunday Night. As numerous sports analysts have pointed out, it is rare that both of the best teams from the past season actually make it to the Super Bowl, but this year the Seattle Seahawks and Denver Broncos match-up should make for a truly […]
With Google’s constant updates, it is easy to miss some of the new features they roll out with less publicity than their biggest products receive. However, even the smaller revisions to Google Search make a huge affect on how we search and use the internet in general. Jessica Lee recently rounded up some of the […]
Keeping your website design fresh and modern is an important part of your brand, but it is also essential for SEO success. Search engines tend to favor sites which are regularly refining their site to offer new features and better user experience, as Matt Cutts recently confirmed in one of his Webmaster Chat videos. But, […]
As a business trying to keep up with the constantly changing internet, it can be hard to decide which trends to follow and what works best for your business. It is important to have a modern and up-to-date website, but if you chase every trend you’ll often end up falling behind and adopting practices that […]
Over the past year Google has been pushing to streamline the look and functionality of many of their products. They have redesigned several of their products, and replaced many tools webmasters rely on with new tools with better performance. AdWords is the next tool on their list for an overhaul, as Google announced earlier this […]
It is no secret that nearly every big brand is on Twitter these days, and plenty of smaller businesses are learning to take advantage of the platform every day. But, there are plenty of ways you can mess up when trying to connect with your audience on one of the largest social media platforms around. […]
As social media has grown there has been a consistent debate as to whether Google considered social signals when ranking websites. There have been several studies suggesting a correlation between strong social media presences and high rankings on the search engine, but there are many reasons they could be related. Well, Google’s head of search […]
Pinterest is quickly becoming one of the most popular social media networks out there. Over the span of a few short years, Pinterest has become more active than almost any platform available aside from Facebook and Twitter and it shows no signs of slowing. This has attracted the attention of many businesses and marketers hoping […]
