Ever since the roll-out of Google’s Penguin algorithm there has been a substantial amount of confusion regarding the current state of link building within the search marketing community. Thanks to Google’s vague practices everyone has an opinion on an algorithm which few actually understand in depth. Everything we know on this side comes from what […]
Local ranking has grown into its own over the past couple years. A combination of increased visibility and more shoppers using their smartphones to find local business on the go has made local SEO a significant part of online marketing and it can almost be treated entirely seperate from traditional SEO practices. By that I […]
Just a few years ago it would have been impossible to imagine how much social media has grown and become a part of our lives. Even during the heyday of Myspace and the rise of Facebook, no one could have predicted the sheer number of social media apps and websites available and popular these days. […]
The Opportunities Tab in AdWords is getting a face-lift. It was relaunched today with several new types of features combined and displayed in one view. The tool was originally launched in 2009, intended to be “your personal AdWords assistant, surfacing insights to help you improve your performance.” The new types give advertisers more ways to […]
All of the big design trends of the year have settled in to the point where they no longer seem new. Responsive design, flat design, responsive typography, and even longshadow design have all reached wide awareness in design. So, obviously that means it is time to find the next big thing. Last week, Paula Borowska […]
With the big crackdown on spammy link building practices over the past two years at Google, there are still many webmasters left with questions about what exactly constitutes a spammy practice. Google has previously advised against using links in forum “signatures” as a means of link building, but what about using a link in a […]
Google announced advertisers will find that phone calls from mobile click-to-call ads are now listed in the regular Conversion columns of AdWords, as of Tuesday. This is one of the first steps since Google made their October 1st statement that they would make it easier for advertisers to optimize their bidding strategy for click to […]
This Monday, site owners looking for advice will have the opportunity to have their website briefly reviewed by Google, as John Mueller announced on Google+. The short site reviews will be taking place November 18th at 10am EDT and will last one-hour. Search Engine Land suggests the event will be lead by Mueller, though no […]
CSS has so many measurement units that it can be difficult to keep everything straight. Each measurement system has its own benefits, and it is easy to find yourself wondering which one is correct. Many designers just decide to use a single unit for everything, but you are limiting yourself by not putting some thought […]
A few weeks ago, select Firefox users noticed a new “card” layout in the About page for local listings. Beginning Tuesday, it appears the layout has begun to roll out world wide. Mike Blumenthal explained the new layout, saying: The big difference is that the page now can be displayed in either a single, two […]
