The holiday shopping season is currently at a fever pitch, where it will likely stay until Dec. 26th, and more and more consumers are using the internet to aid their purchases. Online shopping isn’t new, but the prevalence of smartphones has made it easier than ever to turn to the internet to find what you […]
Paid ads on social media are becoming more and more prevalent, to the extent that Facebook finally admitted recently that businesses will be practically forced to pay for brand outreach on their platform. Which makes it so surprising that Google+ had, until recently, strayed away from paid advertising. But, the search engine giant may have […]
Google has been making a move towards providing searchers more lengthy and thorough content in recent history. They estimate that roughly 10 percent of all searches call for in-depth article information and they have been aiming to make those types of sources more available, especially when it may be more relevant for users. The first […]
Google is attempting to bridge the gap between apps and normal internet use, and it appears their first step is to make apps part of the search results for Android users. When logged in, you will also be able to see what apps you have and search the content within them. “Starting today, Google can save […]
Social media users around the world have reason to be concerned as nearly two million login credentials have been found online by security researchers this week. The credentials included those for the largest social media platforms including Facebook, Google, Yahoo, LinkedIn, and Twitter. Researchers from Trustwave’s SpiderLabs division posted a blog post reporting the information […]
Android phones may be outselling the iPhone, but proof that iOS users are more engaged with their devices just keeps coming. The latest confirmation that iPhone users are on their devices more often with more engaged usage comes from a third-quarter “Global AdMetrics” report from mobile DSP and ad buying platform Adfonic. Their study claims […]
Google is making it easier for webmasters to identify and address smartphone specific errors they might not have known about in the past. Previously, detecting and fixing errors that happen on smartphone errors was complicated, so the search engine added a section to the crawl errors report in Webmaster Tools that displays the more common […]
It’s that time of year yet again! Time for all the lists reflecting and analyzing the past year! This year Bing is one of the first sites to begin looking back at the past year, as it has released its most popular searches for 2013 lists. If you want to know who the most searched […]
Yesterday Facebook announced some pretty major changed to their News Feed. Specifically, clicking an article may not show up to three related articles, and new comments on a story you’ve already seen can “bump” that story back into your feed as it is made relevant again. Lastly, they are going to begin policing the “meme” […]
Marketing has become a holistic practice. You can’t just focus on one channel and expect to have the impact that those who are using every method to connect with the public are getting. For online marketing this means you can’t rely on just SEO or PPC to get the visibility you want. A new study […]
