Most people view PageRank as that value from 0 to 10 that’s in your Google Toolbar, showing how much reputation your site has on the internet. There are some details that you should know if you really want to understand PageRank. Read more
Tag Archive for: search engine optimization
The tragic news of Brittany Murphy’s unexpected passing affected many. However, there are some to whom this news affected in a different way – they saw a way to make a buck.
Personally, I think it’s rather sick, but there are some individuals who have taken this opportunity to take a hot news item and push spam and malware. Quick dirty black-hat SEO methods can often get high results quickly, but then are found by Google and taken offline. The issue is that even the short amount of time listings like these stay online can be enough to infect several machines.
Newer black-hat SEO attacks use news events to get attention to sites that pose as news sites, but act only to infect machines with malware schemes. Be cautious when visiting unknown news sites that are “reporting” on hot news items.
The Tech Herald has more information on this particular attack, and F-Secure has more information on the specific malware details.
This is a question I’ve had for a while. I’ve gotten the impression that reciprocal linking doesn’t work at all anymore. However, there are some cases where it seems like the best way to get a link to a high PR site is by putting a link in place.
Just as an experiment, I’m going to go ahead and test a few places. The reciprocal links are here. We’ll see how well it works.
— Start of random code snippets —
The site is listed among seo resources in the directory of seo links.
We’re featured Jenks SEO company in Oklahoma SEO firms directory at Finders – US SEO services directory
SEO is dead! Come the cries from doubters, and they do vocalize it occasionally. The latest is from a man named Robert Scoble. He doesn’t exactly say SEO is dead, but he questions its validity.
Well, SEO (and internet marketing, in general) is not a static element. There are always changes that fit into it. For people who think SEO is just making some on-page tweaks, then that alone will not do a lot. And as more people and businesses get online, that limited amount of result that pure on-page/on-site adjustments will get will only go down.
SEO has been questioned on how effective it truly is for years now, and many have said it wouldn’t last. As long as 12 years ago. Well, it’s lasted, and personally I think it will last – maybe not in exactly the same fashion, but it’s not going to go away.
Danny Sullivan had a lot of interesting points to say (as well as responding directly to Robert – check his post) in Search Engine Land. Of all people, I think Danny is someone who is worth listening to when it comes to predicting the progress of SEO. Check out his full post to see more.
Doing SEO for an e-commerce site is tricky. Almost all the pages are virtually identical, so it’s hard to determine how to do standard SEO for these pages. Here are five quick tips to help you do some solid SEO for your e-commerce site (a shortened version of the excellent explanation on Search Engine Land):
- Do solid SEO on product pages. Focusing on these will help draw traffic to each specific product. Standard SEO rules apply here – especially remember the title tag, as that will make a big difference. And keep it search engine friendly – using a lot of Flash or something else the spiders don’t like is not recommended.
- Proper categorization. Every product fits into specific categories. Making sure you use this as best you can will help. If selling a television, keep all categories in mind, such as a brand name, the size of the television, the type of tv, so forth. The more detailed your categories, the easier to find (good SEO).
- Avoid duplication. Having duplicate pages is a big SEO no-no. If you have your URLs structured based on categories, then you can often have each category branching through other categories to a single product, resulting in different URLs but the same content (duplicate pages). To avoid this, you can use parameters (the same URL, different arguments) or even just 301 the duplicate pages all to one single product page.
- Use the on-site search engine. To start, having a good on-site search engine is highly recommended for all internet marketing purposes. If you have one – checking the queries people put into it are easy ways to see what people are searching for that couldn’t find it naturally. This is a big “SEO THIS” sign.
- Social media! Yes, get on board. By letting people comment on your products or share them with others through social media, you can often get more inbound links than you might expect. Just make it easy for users and visitors to be able to share, whether it be through on-site widgets or a site blog, or even profiles on social media sites.
These tips will help your products on your e-commerce site be found, both through social media and through the search engines. These tips are a revised version of the excellent explanation by Aaron Bradley on Search Engine Land.
As companies begin using more and more online marketing, SEO is only going to get more difficult to do well. In some cases, businesses are worried spammers are going to get the organic listings more readily and are starting to look to PPC marketing for their search result answers.
This is something that’s come to notice mainly from Google’s real-time search results that were recently added. This addition favors fresh topical content, over quality results Google’s algorithm can find. This is something that spammers can get into very easily, and this is why more companies are starting to consider PPC and AdWords, where spammers are not able to get into at all.
HighPosition.net has more detail on this story.
It looks like holiday shopping this year has moved even more heavily online. As companies are realizing that more people are actively searching online for their commercial searches, they’re starting to see the value of search engine optimization.
Because of this, the IT industry is starting to anticipate a high demand for SEO skills in 2010. (Yay for us professional SEOs!) In Great Britain alone, demand for SEO and online marketing skills went up by 40% last year.
The skills of SEO, pay per click management, social media marketing and web design are all being looked for, ideally in a combined package. SourceWire has all the details in an article based on this story in the UK. (And I have to add a little something something here – Tulsa Marketing Online does in fact do SEO, PPC, social media and web design. Wink, wink, nudge, nudge.)
Social media’s been the big thing lately. Mainly because it’s something almost everyone uses. Not that many people know what search engine optimization is and the difference between on page optimization and off page optimization, or what PageRank sculpting is. But you’d be hard pressed to find someone who doesn’t have a Facebook account.
Well, social media is very effective for business promotion – but the key to using it well is knowing how to make it tie into SEO. Doing good social media is building relationships, and this fits in with SEO by making sure that these quality relationships help build your site and site pages’ reputation (in a good way, hopefully).
Adam Stafford from TechRadar has a great article on how these two things tie together and how to make them work, plus some great examples on how some companies have made them work well.
I’ve talked about how much it bugs me that so many people still think the keywords meta tag is the “secret trick” for SEO. Well, back in October I put together a video demonstrating a test I did on this tag. I tested Ask.com, Bing, Yahoo, and Google. Does it work? Is it really the secret to SEO? You can see the results of how this turned out below.
Most SEOs look at the keywords for their research – but what about focus on the demographics? By looking at the actual PEOPLE that visit your pages, it can make a big difference beyond the search positions.
Sure, doing solid SEO will get you into position. But will that always be the best way to bring your best traffic? Doing full research on your market and the people searching for your material can often bring to light details that, if focused on properly, can help convert visitors to business.
So many SEOs I see don’t ever think of their visitors past the search engine results page. By looking at who is doing the searches and making the whole experience a better one for them, you’ll get better results (and Google will likely like you more for it).
Carrie Hill at Search Engine Land has a great article detailing how to do this, and more suggestions on how to make it work.
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