As SEO becomes more prominent, more companies are turning to it to increase their rankings on the search engine results and to drive traffic to their site (to increase business). The choice for these companies is to either hire a qualified SEO company or to hire an in-house SEO guru.
Unfortunately many companies still don’t realize the amount of work involved when asking one person to handle all of the SEO work. Patricia Skinner from Search Engine Journal does an excellent job of outlining all of the responsibilities any in-house SEO will hold in this article. She clearly shows that it’s something that does take time, and covers details on what to do for a company that wants quick results when you have work that isn’t always quick to show results.