Social media’s been the big thing lately. Mainly because it’s something almost everyone uses. Not that many people know what search engine optimization is and the difference between on page optimization and off page optimization, or what PageRank sculpting is. But you’d be hard pressed to find someone who doesn’t have a Facebook account.
Well, social media is very effective for business promotion – but the key to using it well is knowing how to make it tie into SEO. Doing good social media is building relationships, and this fits in with SEO by making sure that these quality relationships help build your site and site pages’ reputation (in a good way, hopefully).
Adam Stafford from TechRadar has a great article on how these two things tie together and how to make them work, plus some great examples on how some companies have made them work well.