Just last week, Google Search Liaison, Danny Sullivan, once again took to Twitter to dispel a longstanding myth about word counts and search engine optimization (SEO).
The message reads:
“Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content.”
Sullivan also linked to long-existing help pages and included a screencap of a statement from these pages which says:
“Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t.)”
Of course, this is not a new message from Google. Still, many of the most popular SEO tools and experts still claim that anywhere between 300 to 1,500 words is ideal for ranking in Google search results.
Incidentally, a day later Google’s John Mueller also responded to an SEO professional who argued there was “correlation between word count and outranking competition?” In a short but simple reply, Mueller said “Are you saying the top ranking pages should have the most words? That’s definitely not the case.”
Most likely, this myth of an ideal SEO word count will continue to persist so long as search engine optimization exists in its current form. Still, it is always good to get a clear reminder from major figures at Google that content should be as long as necessary to share valuable information to your audience – whether you can do that in a couple sentences or exhaustive multi-thousand-word content.