As companies begin using more and more online marketing, SEO is only going to get more difficult to do well. In some cases, businesses are worried spammers are going to get the organic listings more readily and are starting to look to PPC marketing for their search result answers.
This is something that’s come to notice mainly from Google’s real-time search results that were recently added. This addition favors fresh topical content, over quality results Google’s algorithm can find. This is something that spammers can get into very easily, and this is why more companies are starting to consider PPC and AdWords, where spammers are not able to get into at all.
HighPosition.net has more detail on this story.