Tag Archive for: search engine optimization

How Has SEO Changed Recently?

So I was reading through some SEO material recently (as all good SEOs should do), and found a few interesting things out.  I knew that in the past, when the keyword meta tag was first introduced, it was the authority for ranking pages in the SERPs (search engine result pages).  You could just put your primary keyword into your keyword meta tag 300 times, and you’d rank at the top.

Of course, this is silly.  And most of the search engines realized this before too long.  The tag was introduced in 1996, and a lot of changes happened in 1998.  One particularly major change – a company named Google.  When they came into the game, they didn’t even support the tag.  Why?  Because of the blatant abuse people did with it.  And even to this day, Google doesn’t even acknowledge it.  I know this is surprising at least a few of you.  So is it even worth using?

Well, although Google doesn’t notice anything you do with your keywords meta tag, there are still search engines that do.  Primarily Yahoo and Ask.com.  However, the content placed into this tag doesn’t help your rankings much at all.  It has about as much SEO power as normal page content.

If I had to give any reason for still using the keywords meta tag, it’d be only to put words that you would never actually use in your content.  Primarily common misspellings and phrases that are impossible to use in your normal content, but that people still type when they search.  And you’ll only get potential results from those two search engines – not from Google.

So keep your SEO solid, and do some good on-site SEO with the appropriate adjustments, plus good off-site backlinking (which is really where most of the SEO power comes from).  And make sure to research as necessary, to find out what really helps (or hurts) your rankings on the SERPs, if you want to be a good SEO.

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Overrated SEO Tips

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In SEO there are many basics that are standard and remain that way.  For instance, the title tag has always been important, and will likely stay important for a long time to come.  It’s the way SERPs present the content of the page linked in the most concise way possible, so it’s the main construct of SEO.

However, there are some SEO elements that have changed over the years.  For example: the keywords meta tag.  This is something that is still used (by some search engines more than others), but is not nearly as prominent as it used to be.  In the past, many pages would just fill this tag with every keyword possible and rank very nicely because of it.  As search engines mature, they become more intelligent in analyzing pages, and tricky black hat approaches no longer have quite the weight they used to.

Another major SEO element that is not as prominently referenced as previously: keyword placement in content.  I can hear many of you gasp now – that’s one of the major SEO staples!  It is still used quite a bit, but it’s starting to change.  Particularly with Google.  Now keywords are still checked, but LSI is starting to play a larger role.  Latent Semantic Indexing is basically the search engine’s associating of keywords with related words.  In the past, you threw a ton of your main keyword up on your page, then made every other word “la la loooo”, you would still rank very highly for the main keyword.  It was easy to cheat.

Now that search engines have progressed, they look for FULL content, not just one or two keywords.  Nobody knows exactly how Google operates (except for the doctors working in their secret labs, with their NDAs chained around their necks), but we do know that they are starting to use LSIs much more when doing keyword rankings for search results.  If you have your keyword and several LSI keywords as well, you’ll do much better than if you awkwardly place one or two keywords in some manufactured content you wrote JUST to have somewhere to put your keywords.

Good SEO is starting to mean actually writing valuable content.  Personally, I think this is a good direction.  People searching through search engine results should be able to find what they are looking for, and quality results.  And to get to the upper ends of the results, you should be providing quality content.  SEO is beginning to progress more in this direction.

For now, it’s not perfect, and some little tips and tricks still do a better job for search engine optimization than they probably SHOULD (aherm, sloppy backlinks, hrm) where they do not always provide the searcher with a quality result.  But as the search engines get more advanced, SEO will have to adjust.

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How To Get Backlinks… Good Backlinks

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One of the overlooked parts of SEO is coming up with good backlinks.  Now any professional search engine optimizer knows very well that you NEED backlinks to get your site up in the listings.  But how many realize that exactly which backlinks you choose to use makes a huge difference?

This is where Page Rank comes into play.  If you’re trying to rank for a little search engine like, say… Google – you need to consider their rules in the game.  Google uses Page Rank to estimate how good a page is.  Good for consumers, good for business, good for quality overall.  This is done by estimating the amount of traffic the site sees, in addition to the sites that link to this site in question.

The way SEO comes into this equation can be explained through an analogy.  Referrals.  Say you are looking for a good doctor, to help you get over a nasty infection you got after you got a little overzealous making sushi and cut yourself.  If you had no idea where good doctors where, how would you find them?  Most people would ask a friend, or a colleague.  Someone they trusted.  Now if Jim Bob the back alley narcotics dealer mentioned to you this nice doc he knew that had great prices and could slip you a little extra pain relief (wink wink nudge nudge), would you trust him?  But if Mr. Oxford, the CEO in charge of the chain of banks in town – if he recommended the doctor he used, one that costs a little extra but is very effective, friendly, and knowledgable – which of the two would you choose?

This is a little like how Google does its Page Rank and how you can excel with SEO.  If a site has a backlink from some unrelated page (say, a site about lawnmowers has a link to your dog food page), that just doesn’t make a lot of sense and doesn’t carry much weight.  But if you have a link from a well-known source (i.e. Wikipedia) for a related keyword (i.e. DOG FOOD), Google looks at that and says, “Well now.  This page has a high quality site linking to it, with a related word.  It MUST be high quality, as well.”  And then your site jumps in rank.

This is very much like a referral system.  If a great source gives good referrals, you learn to trust them.  So if your page has good referrals with related keywords, you’ll move up much more quickly in rankings.  If your page has bad referrals with random keywords, your rankings may not move much – and in some cases, they may even DECLINE.

So keep this in mind when you’re trying to get some good backlinks for your site.  Don’t just go hunting for every single backlink you can get – higher quality ones are worth far more than a huge number of low quality ones.

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