Nothing really new here, but sometimes it’s good to see what the big guns think about search engine optimization. Does Google approve of SEO? Do they have an opinion on it? Good? Bad?
Well, they most certainly have an opinion on it. In fact, they even offer solid advice to anyone interested on the Google SEO page (a page with guidelines, within the Webmaster Tools pages).
It’s always nice to have SEO experts and pros answer some of the major questions any SEO might have. It appears that someone has done just that. Outspoken Media snagged a number of fairly big SEO experts and asked some great questions, in particular about link building.
It’s pretty lengthy, so in the words of the poster, grab a nice cup o’ joe and sit down to read through this set of jewels. There are plenty of SEO questions to see answered.
Guest blogs are a new area of content creation becoming more prevalent in the blogsphere nowadays. Is this something that is good for SEO? Or is it worthless for link building?
Trying to show the results of SEO is not just doing a search on your targeted keywords and viewing the latest position. It’s more than just that. Read more
When doing SEO, it’s not as easy as just picking out your main market keyword and thinking you can jump to the top with that keyword. A lot of people seem to think that generic keywords equal good sales. But this is not the case, more often than not. Good SEO requires work and research. Read more
SEO tips being lies? Okay, not always intentionally, but it happens. Mainly because with the ways SEO works changing so much, a lot of old techniques no longer work. Keeping on top of these makes a big difference.
There are several, but I’d recommend checking out this great list put together by Stephan Spencer, Chris Smith, Rand Fishkin, and Eric Enge on Search Engine Land.
Google is continuously finding new ways to measure the quality of web sites, to choose which pages should be ranked higher. Relevance is still king for SEO, but one new element for search engine optimization (listed by Google directly) is web site speed. Read more
SEO is an evolving animal. There are many techniques that worked very well in the past that no longer are as effective, if effective at all.
Google released a report card last week for product pages on search engines. This report card analyzed the levels of quality for SEO on the pages.
The short of it – Google gave themselves only one “excellent” rating, got three “satisfactory” ratings and eight “needs improvement”.
Google has stated they have taken action on these results or plan to. It’s somewhat funny to hear that the big search engine doesn’t always tweak their own pages properly for SEO purposes.
If you want more details on this, you can check out this article from the Los Angeles Times.
The stance Google’s taken on search engine optimization has always been a little hazy. However, they do acknowledge many elements of SEO as being important for a good web design (as implied by all the information given within the Google Webmaster Tools pages). But it appears they’re taking it a step further.
Google has begun a small project by showing how to improve SEO for some select pages within countries in northern Europe. They will then put up a post about each page describing their findings and what they recommend to improve listing positions.
This isn’t exactly offering SEO services for clients (like our own Tulsa SEO services), but it is showing that they acknowledge how important SEO is for improving results, and are even willing to help by giving some tips.
Mark Jackson has a good article detailing more on this in ClickZ.
