At the start of 2022, LinkedIn Chief Product Officer, Tomer Cohen put out a call for suggestions on how to improve the platform for professionals and the brands they represent.
Just over a month later, the company says it is already working to integrate these suggestions with a slew of updates to how users can share content, manage their feed, and track their content’s performance.
We’ve collected the highlights below:
LinkedIn’s Updates Based On Your Feedback
Giving You More Control Over Your Feed
LinkedIn is making it easier to signal the types of content you want to see and to flag content that isn’t relevant to you.
Not only can you more easily follow and unfollow connections, but the company has also introduced quick ways to remove content by clicking the 3-dot icon in the top right corner of posts and selecting “I don’t want to see this.”
Lastly, LinkedIn is making it easier to find the content, pages, and conversations most relevant to your goals with improved search tools.
Connect With Industry Authorities To Build Your Career
LinkedIn has always positioned its platform as a tool for those starting out or looking to grow further to connect with the established experts and leaders in their markets.
To further this goal, the company is working to create new opportunities for career advancement through live events, live courses, and even the chance to speak with industry-leading content creators like Jonathan Fields and Mita Mallick.
Better Measure Your Content Performance
Lastly, LinkedIn is introducing new ways to track how your posts are performing and refine your content strategy.
In addition to broad metrics like the number of people who view your posts, the company says it is going to be soon adding more granular details about your audience including their job titles, engagement patterns, and helpful demographic information.
Obviously, many of these features were already in progress before LinkedIn surveyed users. Still, they show how the company is looking to expand its capabilities in the exact areas users are also most interested in using to build their careers.
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