YouTube is the most popular social network among American adults according to a large new study from Pew Research Center.

The new report includes findings on social media use among adults from a nationally representative phone survey conducted earlier this year.

Overall, the results showed that social media usage has largely remained stagnant over the past few years, with just two notable exceptions.

“YouTube and Reddit were the only two platforms measured that saw statistically significant growth since 2019,” the reports stated.

Out of all platforms, YouTube had the highest usage with 81% of adults who used any kind of social media saying they used the video streaming service. 

Facebook unsurprisingly came not far behind, with 69% saying they use the platform. In third place was Instagram with 40% of respondents saying they use the social network. 

You can see the full list of social networks and the percent of US adults who use them below:

  • YouTube (81%)
  • Facebook (69%)
  • Instagram (40%)
  • Pinterest (31%)
  • LinkedIn (28%)
  • Snapchat (25%)
  • Twitter (23%)
  • WhatsApp (23%)
  • TikTok (21%)
  • Reddit (18%)
  • Nextdoor (13%)

As the report concludes:

“YouTube is the most commonly used online platform asked about in this survey, and there’s evidence that its reach is growing. Fully 81% of Americans say they ever use the video-sharing site, up from 73% in 2019. Reddit was the only other platform polled about that experienced statistically significant growth during this time period – increasing from 11% in 2019 to 18% today.”

Beyond these broad findings, the report also includes demographic breakdowns for each platform and other findings, which you can see below:

YouTube Usage Statistics

  • 95% of US adults ages 18 to 29 say they use YouTube
  • 91% of US adults ages 30 to 49 say they use YouTube
  • 49% of US adults ages 65 and older say they use YouTube
  • 54% of YouTube users say they visit the site daily
  • 36% of YouTube users say they visit the site several times a day

Facebook Usage Statistics

  • 70% of US adults ages 18 to 29 say they use Facebook
  • 77% of US adults ages 30 to 49 say they use Facebook
  • 73% of US adults ages 50 to 64 say they use Facebook
  • 50% of US adults ages 65 and older say they use Facebook
  • 70% of Facebook users say they visit the site daily
  • 49% of Facebook users say they visit the site several times a day

Instagram Usage Statistics

  • 71% of US adults ages 19 to 29 say they use Instagram
  • 52% of Hispanic Americans say they use Instagram
  • 49% of Black Americans say they use Instagram
  • 35% of White Americans say they use Instagram
  • 59% of all Instagram users say they visit the site daily
  • 73% of 18- to 29-year-old Instagram users say they visit the site every day
  • 53% of 18- to 29-year-old Instagram users say they visit the site several times a day

Other Usage Statistics

  • 46% of Twitter users say they visit the site every day
  • 65% of 18- to 29-year-olds say they use Snapchat
  • 2% of adults ages 65 and older say they use Snapchat
  • 50% of 18- to 29-year-olds say they use TikTok
  • Those with higher levels of education are more likely to use LinkedIn than those with lower levels of education
  • 51% of US adults with a bachelor’s or advanced degree say they use LinkedIn
  • 28% of US adults with only some college experience say they use LinkedIn
  • 10% of US adults with a high school diploma or less say they used LinkedIn
  • 46% of women use Pinterest, compared to 16% of men
  • Adults living in urban (17%) or suburban (14%) areas are more likely to say they use Nextdoor
  • 2% of rural Americans say they use Next-door

To view the full report, click here.

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