Facebook gives business page owners a lot of information that can be useful for growing your brand and increasing engagement with your business page. However, that information has been limited to just those using the desktop version of the site until recently.
This week, Facebook introduced a new Analytics app capable of measuring your business page performance on the go.
The app, now available for both iOS and Android, includes all the major metrics you could hope for to keep an eye on your business page even when you’re away from the office or a desktop computer. You can also set up alerts to notify you when notable changes occur to your performance.
With the new Facebook Analytics app, you can:
- Check the metrics you care about most in a personalized overview tab.
- Create dashboards with the reports you have saved on desktop.
- Browse automated insights relevant to your business.
- Get notifications about anomalies in your data.
Once you have it installed, you can get started monitoring your business page by logging in with your usual Facebook Analytics credentials.