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If your brand has a LinkedIn page, you are undoubtedly trying to amass followers to grow your company’s profile and expand your reach. 

Now, you can learn from the best. LinkedIn revealed the top 10 most followed pages across the platform this week, along with some added insight into why these pages have been so popular. 

The Top 10

  1. TED Conferences (12.5M followers): Few pages so completely sum up LinkedIn’s audience like TED Conferences, where business leaders share insight, motivation, and inspiration to other professionals. Specifically, the page consistently shares a mix of videos, articles, and images all aimed at business professionals. 
  2. Google (12.1M followers): While Google’s name recognition can’t be ignored, the brand keeps users engaged with its page through steady new content centered on themes of corporate social responsibility, innovation, and by prioritizing the real people behind the scenes at the company. 
  3. Amazon (8.6M followers): This shopping giant places a heavy emphasis on its employees, including frequent videos and articles highlighting the stories of their workers. In this vein, the company also shares inside looks at its company events, and even offers professional advice like job interview tips.
  4. LinkedIn (8.2M followers): Unsurprisingly, the platform’s own page is high in the rankings. Still, the page strives to keep users interacting with their company page through regular content aimed at a wide audience of business professionals, employers, and job-hunters.
  5. Microsoft (7.8M followers): Microsoft doesn’t just use its page to publish branded content about its latest events and products. It also helps share outside content from other business leaders, and promote content created by its employees.
  6. IBM (6.4M followers): IBM takes an appropriately tech-focused angle, but with a distinctly personal edge. The company promotes diversity and inclusion by promoting employees in the news, as well as highlighting its latest innovations in AI, cloud computing, and blockchain.
  7. Unilever (6.2M followers): Curious how this relatively low-profile consumer goods company has gotten this high on the list? Just scroll through their page. You’ll find tons of high-quality, concise content including short videos with clear messages that can be understood even without audio. 
  8. Nestlé (6.0M followers): While Nestlé does create and share content aimed at a wide-swath of business professionals, the main locus of its LinkedIn page is driven by recruiting and hiring workers interested in pioneering the “future of food.”
  9. Accenture (4.4M followers): This multinational marketing firm has grown a massive audience through a steady feed of high-quality content including short videos and business-centric podcasts.
  10. Facebook (4.4M followers): Similar to Nestlé’s page, Facebook uses its presence on LinkedIn to drive recruitment with content focused on career development and professional opportunity. 

What You Can Learn

While these pages cover a wide range of industries and content strategies, there are a few clear commonalities across the most followed pages on LinkedIn:

  • All of these pages create and share original video content.
  • They also use a significant amount of their content to highlight socially responsible initiatives and company values. 
  • Many of these pages put the spotlight on their own employees and their unique stories or talents. 

If you’ve been trying to grow your follower count on LinkedIn, you can definitely take a few pointers from these leaders on the platform.

When it comes to growing your business on social media, everyone automatically starts thinking about Facebook. That’s great if you have a brand which suits that platform, like a clothing brand, athletic equipment company, or content publishing website. 

For B2B companies, though, it may not be the most useful. 

In fact, you might be better served by another platform entirely: LinkedIn.

Despite its reputation as an “online resume site”, LinkedIn has proven itself as a powerful platform for connecting businesses, finding leads, and increasing sales. 

It is so powerful that one study found that 92% of B2B marketers agree that LinkedIn is the best place to win leads and 64% of corporate website visits come from the platform. 

If this has got you intrigued, I want to share a few quick tips you can use to start improving your LinkedIn presence today:

1) Your Personal Profile is as Important as Your Business Profile

This one might seem a little odd to those coming from other social networks like Twitter or Facebook. 

On those sites, you can typically keep your personal profile completely separate from your professional pages without any issue. 

On LinkedIn, you are expected to interact as a representative of your current company. As such, it is important for you to put just as much, if not more, effort into maintaining your personal profile compared to your company’s profile. 

2) Share Content

If you want to engage with the community on LinkedIn and make a name for yourself, you have to start speaking their language. Coincidentally, the language of LinkedIn is content. 

Passionate business owners and representatives use the site to talk about their experiences, share tips, and otherwise “talk shop”. 

If you want to stick out, you have to start sharing your own tips and information, commenting on theirs with your own thoughts, and start being a part of the conversation. 

3) Follow Up With Real-World Connections

How often do you meet someone who seems like a great prospect, exchange business cards, and then let that person disappear into the ether – never to be heard from again? 

Whether it’s a guest at a networking event you recently attended, a friend-of-a-friend, or a prospect you spoke to the other day, there is always a good chance you can find them on LinkedIn. 

This will not only give you the ability to touch base with a prospect you let fall away not too long ago, but it will help you constantly prove your value to potential customers until they eventually need you. 

Make a practice to connect with any professional acquaintances you make to keep in touch with them and keep your brand in their mind. 

4) Join or Start Groups

Another great way to get in on the discussion with other people interested in your industry is with LinkedIn Groups. 

This is where people have a more focused conversation, asking for help with problems or sharing the latest news in your market. There are tons of groups out there for you to join in with pre-established audiences of other professionals in your industry, or you can always choose to start your own group and really position yourself as an authority. 


LinkedIn has grown a long way from the small little resume listing site it may have started as. These days, it is a central hub for both businesses and professionals from all industries around the world to connect and establish their reputation. Most importantly, it has also shown that it can be a reliable source of leads and revenue.

LinkedIn will begin showing all the sponsored content an advertiser has run within the past six months in an “Ads” tab on the associated LinkedIn pages.

The company announced the change this week as part of an effort to bring more transparency to advertising across the platform:

“At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.”

When viewing an advertiser’s page, users will be able to click the “Ads” tab to view every ad that company has run in the past six months.

Users can also click on the ads as they typically would, but the advertiser will not be charged, nor will it impact campaign reporting.

Obviously, the tab won’t include any of the information behind the ads, like who they targeted or the budget for that campaign.

In my eyes, this seems like a reason to ensure your LinkedIn advertising is consistently high-quality, with the upside that high-performing ads have a chance to lead to sales without having to pay for those ad clicks.

LinkedIn isn’t like most social media platforms out there. You can’t just transfer the same strategies and types of content you post on Facebook, Instagram, or Twitter over to LinkedIn and expect people to be interested.

This is because people don’t use the platform the same way they use other social networks. Obviously, they approach the platform with a more professional, reserved presence that speaks more to their career goals and market knowledge than personal photos from vacations or the latest memes.

Still, LinkedIn can be an incredible tool for growing your business, whether you are in a B2B industry or primarily provide services or products to consumers. The key is knowing how to change up your typical social media strategies for the new platform.

Thankfully, Leisure Jobs has created a detailed cheat sheet which breaks down everything you could need to know about how to do LinkedIn right. It includes every area you could imagine, including personal profile construction, business listing strategies, some quick secrets to standing out from others on the platform, and much, much more.

You can see the infographic below, or check it out here for the high-resolution version.

LinkedIn has released a new ebook aimed at helping social media managers market their businesses across the platform. It also contains some very interesting stats that make a strong case for why you should consider including the platform in your array of social media channels.

Specifically, the ebook includes the following statistics across three categories:

Traffic and Engagement

The company says engagement is “booming” across the platform, citing these numbers:

  • LinkedIn now has 610 million registered members
  • 40% of users visit every day
  • Comments, likes, and shares are up 60% year-over-year
  • Views in the LinkedIn feed are up 60% from last year
  • Mobile sessions are growing 57% year-over-year
  • Over 130 thousand articles are created on the platform every week

Business Leaders

LinkedIn isn’t content to just have a big user base. Rather, they have focused on building “the right audience”:

  • Executives from all Fortune 500 companies are LinkedIn members
  • 61 million users are senior-level influencers
  • 40 million users are in decision-making positions
  • About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)

Generating Results

The previous two areas have helped LinkedIn create a platform with users who are highly engaged, meaning marketing efforts are more successful and generate more meaningful results:

  • 45% of all social media traffic to a company’s homepage comes from LinkedIn.
  • 71% of people use information from LinkedIn to inform business decisions
  • LinkedIn is the most trusted social platform globally, according to Business Insider’s Digital Trust report
  • 50% of users are more likely to buy from companies when they have engaged in their social channels

LinkedIn’s ebook contains lots of other interesting data and recommendations for how you can leverage this information to create effective marketing strategies for the platform. Check it out here.