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LinkedIn will begin showing all the sponsored content an advertiser has run within the past six months in an “Ads” tab on the associated LinkedIn pages.

The company announced the change this week as part of an effort to bring more transparency to advertising across the platform:

“At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.”

When viewing an advertiser’s page, users will be able to click the “Ads” tab to view every ad that company has run in the past six months.

Users can also click on the ads as they typically would, but the advertiser will not be charged, nor will it impact campaign reporting.

Obviously, the tab won’t include any of the information behind the ads, like who they targeted or the budget for that campaign.

In my eyes, this seems like a reason to ensure your LinkedIn advertising is consistently high-quality, with the upside that high-performing ads have a chance to lead to sales without having to pay for those ad clicks.

LinkedIn isn’t like most social media platforms out there. You can’t just transfer the same strategies and types of content you post on Facebook, Instagram, or Twitter over to LinkedIn and expect people to be interested.

This is because people don’t use the platform the same way they use other social networks. Obviously, they approach the platform with a more professional, reserved presence that speaks more to their career goals and market knowledge than personal photos from vacations or the latest memes.

Still, LinkedIn can be an incredible tool for growing your business, whether you are in a B2B industry or primarily provide services or products to consumers. The key is knowing how to change up your typical social media strategies for the new platform.

Thankfully, Leisure Jobs has created a detailed cheat sheet which breaks down everything you could need to know about how to do LinkedIn right. It includes every area you could imagine, including personal profile construction, business listing strategies, some quick secrets to standing out from others on the platform, and much, much more.

You can see the infographic below, or check it out here for the high-resolution version.

LinkedIn has released a new ebook aimed at helping social media managers market their businesses across the platform. It also contains some very interesting stats that make a strong case for why you should consider including the platform in your array of social media channels.

Specifically, the ebook includes the following statistics across three categories:

Traffic and Engagement

The company says engagement is “booming” across the platform, citing these numbers:

  • LinkedIn now has 610 million registered members
  • 40% of users visit every day
  • Comments, likes, and shares are up 60% year-over-year
  • Views in the LinkedIn feed are up 60% from last year
  • Mobile sessions are growing 57% year-over-year
  • Over 130 thousand articles are created on the platform every week

Business Leaders

LinkedIn isn’t content to just have a big user base. Rather, they have focused on building “the right audience”:

  • Executives from all Fortune 500 companies are LinkedIn members
  • 61 million users are senior-level influencers
  • 40 million users are in decision-making positions
  • About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)

Generating Results

The previous two areas have helped LinkedIn create a platform with users who are highly engaged, meaning marketing efforts are more successful and generate more meaningful results:

  • 45% of all social media traffic to a company’s homepage comes from LinkedIn.
  • 71% of people use information from LinkedIn to inform business decisions
  • LinkedIn is the most trusted social platform globally, according to Business Insider’s Digital Trust report
  • 50% of users are more likely to buy from companies when they have engaged in their social channels

LinkedIn’s ebook contains lots of other interesting data and recommendations for how you can leverage this information to create effective marketing strategies for the platform. Check it out here.