A few weeks ago Google finally got around to releasing the iOS version of Google Analytics. The app had been available for Android for quite some time, but the release to iOS makes website data available to webmasters at any time and it is fair to assume some business owners and webmasters may be trying to use Google Analytics for their first time.
While Analytics is without a doubt one of the most powerful tools for analyzing your website and how others are accessing it, it can also be a bit overwhelming for those who aren’t familiar with the layout and aren’t well versed in the terminology.
To help familiarize new and inexperienced webmasters with Google Analytics, Emma Barnes, who offers training on Google Analytics from Branded3, reviewed many of the most common questions she receieves and the terminology you can expect to run into when using Analytics.
Once those questions are out of the way, you may find yourself tasked with another question: “just what am I supposed to do with all this information?” For that, you may want to browse the recent article titled “11 Things You Should Be Doing With Google Analytics” from Search Engine Journal.
If you want to be in control of your website, you need all the information possible to make the right choices. Google Analytics can give you the numbers you want, but these resources will help you know what to do with it.