When business owners finally decide to use SEO, they are often uninformed or confused on a lot of the basics of the industry. It isn’t surprising, considering how complex and ever-changing SEO is. While trying to explain all of SEO to a client or business owner is impossible, Nick Stamoulis thinks a few key ideas can help orient people new to the industry with a better understanding of what we do.
SEO is Long Term
One of the most common misconceptions about SEO and the internet as a whole is that there is some magic way to dominate search results or gain visitors overnight. There are a select few cases of websites that have sprung up over the span of a couple months, but those are rare, and there were other factors contributing to their quick success.
SEO is a long term process that builds on itself over time. It can take months just to see the kind of effects your SEO strategy is having on your site. For example, content creation and marketing are huge parts of the current SEO field, and SEO companies pump content out steadily through the work week. Most of this content can go unnoticed, while an occasional article gains gets some attention, but in the end they are all positively contributing to the sites SEO strategy and SERP placement.
No one wants to wait to see positive results, but some things you just can’t force.
Always Put Visitors Before Search Engines
Good SEO relies on creating a good user experience. No marketing campaign in the world will raise an objectively bad website out of the ether, because people won’t return to a site, or even stay on the page long enough to matter, if the site doesn’t work well or have interesting information.
The types of people who put all of their focus on what search engine algorithms want are the type of people who try to take advantage of every loophole and questionable strategy they can find. It might even work for a while, but eventually a new algorithm will identify what they are doing and, as Liz Lemon would say, shut it down.
Stamoulis has two more ideas in his article he feels it is important for business owners to understand but these two points identify the biggest misunderstandings the uninitiated have. If you’re a business owner trying to get into SEO, ask yourself why you want to start now. If you want to dominate the rankings to start making tons more money tomorrow, you are barking up the wrong tree (is there even a right tree for that?). But if you are trying to make your already reputable product or brand more available to the masses over time, SEO can help.