It is easy to underestimate the power of emails to create conversions. However, sending the right email at the right time can actually increase sales dramatically. If done well, a single automated email can increase sales by 10%.
Here are three email remarketing tactics that can help you start driving conversions you may be missing out on.
1) Educational Email Course – While some customers that come to your site are already aware of how your product will solve their problems, many will not come equipped with a good understanding of the problem or why the solution you offer is important.
An educational email course helps walk your uninformed potential customers from understanding their problem to the checkout. It also helps build your reputation and credibility.
By showing customers why they should trust you as an expert, as well as sharing information, you help consumers progress along the The Buyer’s Journey. Once they get to the point where they are ready to purchase, they will choose to go with the company that was with them from the beginning.
Just don’t overwhelm them with emails. Six to eight emails a month will be able to drive conversion rates up, but an email a day will send potential customers running.
2) A/B Test Your Most Profitable Campaigns – We all know why you should be A/B testing your webpages, but have you thought about testing transactional and remarketing campaigns? Most don’t, but Chris Hexton from Unbounce suggests it is just as important, if not more so.
Choose your most effective email, and begin A/B testing. Change the copy, or maybe the subject line. Maybe even try different addresses to send the email from.
3) Prompt Users to Pay More When the Time is Right – If you have multiple payment tiers or annual pricing, you should really already be doing this. Take a look at your current metrics and see which segment of users are already upgrading, and create an automated email to prompt all who would be included in this group. Now, once you have begun to understand the behavior driving upgrades, find an email that will pre-empt this type of action.
By pre-empting users with a call-to-action, they are likely to respond, especially if you can circle in on users that have been paying monthly for a few months. They will likely want to upgrade to annual payments.
While these suggestions are far from a comprehensive list of solid email remarketing tactics, they are easy and can help rejuvinate your email marketing.