With Halloween fast approaching, Google has updated its Frightgeist website with all the latest search trends for this year’s spooky holiday.
The Halloween Frightgeist site has tracked the biggest holiday search trends annually, with a primary focus on Halloween costumes.
Notably, the tool allows you to go beyond the national search trends to find out details for a specific city or state.
For example, it appears fairy costumes are particularly popular this year in Tulsa, as the leading costume-related search.
As Google says about the Frightgeist page:
“Every year, trillions of searches take place on Google, and Google Trends gives us an unparalleled look at what the world is searching for.”
“With Frightgeist, we went on a hunt to find the most popular Halloween costumes of 2021. Pulling from the top 500 costume searches in the United States, Frightgeist used Google Trends to tell people what costumes were trending around them and help them find a costume that was sure to turn heads.”
Below, we are going to cover the top costume search trends both nationally and in the Tulsa area, and a little bit more of what you can do with this data.
Top National Halloween Costume Ideas in 2022
- Stranger Things
- Harley Quinn
- Hocus Pocus
Top Halloween Costumes In Tulsa Oklahoma for 2022
The Frightgeist site also allows you to see more details about each trending costume idea, including where it is most popular across the country, how it has performed in past years, and more.
Lastly, the site includes a costume selection wizard you can use to brainstorm what to wear this Halloween. The costume wizard lets you adjust sliders for spookiness and uniqueness and toggle between classic and modern costumes that are trending locally or nationally.