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iOS MobileA few weeks ago Google finally got around to releasing the iOS version of Google Analytics. The app had been available for Android for quite some time, but the release to iOS makes website data available to webmasters at any time and it is fair to assume some business owners and webmasters may be trying to use Google Analytics for their first time.

While Analytics is without a doubt one of the most powerful tools for analyzing your website and how others are accessing it, it can also be a bit overwhelming for those who aren’t familiar with the layout and aren’t well versed in the terminology.

To help familiarize new and inexperienced webmasters with Google Analytics, Emma Barnes, who offers training on Google Analytics from Branded3, reviewed many of the most common questions she receieves and the terminology you can expect to run into when using Analytics.

Once those questions are out of the way, you may find yourself tasked with another question: “just what am I supposed to do with all this information?” For that, you may want to browse the recent article titled “11 Things You Should Be Doing With Google Analytics” from Search Engine Journal.

If you want to be in control of your website, you need all the information possible to make the right choices. Google Analytics can give you the numbers you want, but these resources will help you know what to do with it.

It’s been a long time coming, but starting yesterday you can download the official Google Analytics app for iPhone and iPod Touch. The Android version of the app has been available for quite a while, but naturally there was a delay before Google pushed it out to Apple devices.

google-analytics-ios-app

While the app can run on the majority of Apple mobile devices, it is optimized for the iPhone 5 and requires a device running iOS 6.0 or later.

There aren’t a bunch of new features, but the app opens the opportunity for webmasters to keep up to date with Analytics on the go. You’ll find features such as sources, page views, visits, and TechCrunch says users will even have access to Real Time reports, which will allow you to monitor data as it occurs.

If your company has a Facebook app, and considering the increasing benefits you should strongly consider having one, it can now help to target your audience.

Brittany Darwell reports for Inside Facebook that the way users interact with your app can be used as a part of ‘Custom Audiences’, called App User IDs, to make a group to target. Users don’t even need to register through Facebook, or with an email or phone number.

Currently, App User IDs are only available for iOS developers, but the expansion to Android is expected soon.

In just a few years, mobile browsing has gone from laughably tedious to one of the fastest growing ways we access the internet. With that meteoric rise to popularity comes misunderstandings thanks to generalizations, but the reality of mobile browsing is much more complex.

Karolina Szczur wades through the misconceptions about mobile browsing and design, attempting to clarify the truth about mobile design and show how believing these inherently false ideas leads to designs that don’t really work for the current web.

The biggest misconception is that mobile is well-defined or even monolithic. This isn’t helped by most articles which suggest tips for mobile design which lump all devices, browsers, and even tablets all into one category. It is easy to forget when we write about mobile browsing like this, that ‘mobile’ doesn’t actually refer to the handheld devices. It it refers to the user, according to Barbara Ballard, author of Designing the Mobile User Experience.

Focusing on devices when designing for mobile misses the more important factors surrounding users. Context defines more of what mobile users are doing than their devices. The most wide-held view of mobile users focuses on out-and-about shopping, but studies have shown that 70% of Americans use their phones in the bathroom, and just as many use them while sitting on the sofa, away from their desktop.

The usual decision when thinking about mobile users as “on the go” is to streamline everything on a site, but this forgets that mobile users are often trying to perform complicated transactions or reach full length articles from areas where a desktop isn’t feasible.

This monolithic attitude about mobile browsing also leads people to think that mobile browsing is dominated by Apple devices. While those with iOS devices are the most high profile smartphones and tablets, Google owns roughly 53% of the smartphone market in the US.

The difference is, Apple uses one standard device, whereas Google’s smartphones are spread across a vast array of Android devices with wildly different display sizes. Designing just for Apple is actually designing for less than half of the market out there, and ignores the huge variances available. When you then include the number of browsers available on smartphones and tablets, designing strictly thinking about Apple’s Safari browser is focusing on just a small share of users.

These are just two of the wide-held misconceptions about mobile browsing, and they spawn from generalizations meant to make the field of mobile browsing seem digestable, but it ignores every big of fact available. The reason for the huge boom in responsive design over the past year is a reaction to just this problem, and it serves a strong solution. Mobile browsing is anything but singular, and design now has to take into consideration the hugely different ways we all browse.