The TMO Blog

Google Amps Up The Impact of Mobile-Friendly Search Signals

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This week, Google announced it will be boosting “the effect of the ranking signals” for its mobile-friendly ranking algorithm. While this means mobile-friendly sites will be prioritized even further in search results “beginning in May,”…
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Google Announces Google Analytics 360 Suite

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Google Analytics is an essential tool for webmasters and marketers looking to take control of their marketing efforts and increase both revenue and engagement. Now, Google is taking the platform even further with the introduction of the new…
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Try Out Apps Before You Download With AdWords Search Trial Run Ads

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As promised, Google is launching ads in Android search results which will allow users to test out games before deciding whether to download them. Google announced the feature was coming in the next few weeks during its Developer Day at Game…
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March Madness Takes Over Bing’s Search Results

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March Madness is upon us and everyone is getting into the spirit, including Bing. The search engine has launched their smart answers in the search results for March Madness and other related searches to see brackets, scores, and predictions. Users…
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Pinterest Extends Self-Service Ad Tool To All U.S. Businesses

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Pinterest’s promoted pins and ads have made a huge splash in the 18 months of beta testing its small platform with select brands, and now it is set to become even bigger. The site is rolling out its ad tool, Promoted Pins Ad Manager, to all…
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How To Make The Perfect Facebook Ad [Infographic]

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While most users still think of Facebook as mostly a way to interact with their friends, post selfies, and share information, many businesses and marketers are starting to realize just how powerful Facebook’s advertising platform is. While…
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Say Goodbye To Google PageRank

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Despite once being the gold standard for assessing a site’s authority and optimization, Google announced this week it will be shutting down PageRank and all toolbars featuring the tool will no longer show a PageRank score. The algorithm-based…
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Google Experiments With Cards For Local Businesses In Search Results

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Google is experimenting with a new change that could up the profile of local businesses in the search results. The search giant is conducting a limited test featuring a new card carousel of results and content from local businesses near the…
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Google Finally Explains The Removal Of Right Rail Ads … Kind Of

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When Google recently removed all text ads from the right rail of search engine results pages (SERPs), it caused quite a stir among both advertisers and webmasters who rely on organic traffic for their business. The change in design and the…
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