The TMO Blog

YouTube Unveils Six-Second Bumper Ads For Mobile Viewers

The internet is becoming more mobile every day, and that goes for how we engage with videos every day. To help advertisers accommodate mobile video consumption, YouTube has announced a new ad format designed specifically to be quickly consumed…
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First Isn’t Always Best When It Comes To AdWords Ads

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When it comes to search results pages, everyone wants the top spot. That goes for advertisers as well. But, a new analysis from Adobe Media Optimizer suggests the first ad on the page might not always be the best for your dollar. In fact,…
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How To Guarantee Your Brand Is A Hit On Facebook [Infographic]

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Facebook has made itself an absolute necessity for businesses looking to build a following, increase their visibility, engage with their fans, and even find new qualified leads. To get the most out of the most popular social network, however,…
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AdWords Changes Its Ad Rank Formula, Rewards Top Spots With Ad Extensions

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In the past, Google AdWords used a complex and confusing algorithm for deciding when to display ad extensions. Recently, the company changed this by introducing a new policy which adjusts the impact of ad formats in the ad rank formula and…
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Raise a Glass, Google’s PageRank Toolbar is Finally Gone For Good

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Roughly a month after Google announced it would be completely shutting down the Google PageRank Toolbar, the service finally went dark over the weekend. Now, those who have the PageRank toolbar installed will not be able to see the 1-to-10…
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Google Beefs Up Its Defense Against Clickjacking

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Google is continuing its efforts to combat online display advertising fraud, with new defenses against a scam technique known as clickjacking. If you’ve ever tried to press play on a video, open a link, or start a song and wound up on another…
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Instant Articles Now Available For All Facebook Publishers

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Facebook is bringing its Instant Articles to all developers and content producers. The social media platform has been slowly testing its feature, which allows publishers to share content on Facebook mobile that is fast-loading and easy to read. During…
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Learn The Language of Google Analytics With This Handy Guide

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Google Analytics is an essential tool for making sure your website is performing as you would like and making improvements to keep growing, whether you are a high-level marketer or a business owner who just launched their site. If you aren’t…
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Facebook Updates Its Policy On Branded Content

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Facebook is changing its mind on branded content, though it isn’t ready to completely dive in. The social media giant is revising its policy on branded content, which is anything that specifically “mentions or features a third party product,…
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