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Google Analytics is an essential tool for webmasters and marketers looking to take control of their marketing efforts and increase both revenue and engagement. Now, Google is taking the platform even further with the introduction of the new enterprise-oriented measurement platform, Google Analytics 360 Suite.

In an announcement posted this week on the blog Inside Adwords, Vice President of Analytics, Display, and Video Products Paul Muret said:

“Sophisticated marketers who use analytics platforms are 3X more likely to outperform their peers in achieving revenue goals. It’s no wonder enterprise-class marketers have been telling us they need more from their marketing analytics tools. Many toolsets can’t cope: They’re too hard to use, lack sufficient collaboration capabilities, are poorly integrated, and require hard to find expertise.”

Muret also told Marketing Land that marketers are “trying to engage with brief moments of engagement” referring to so-called micro-moments. “If the value is not delivered” within the brief window of time, “consumers will quickly move on.”

The new platform is intended to deliver an enterprise-oriented analytics service that is both comprehensive and easy-to-use while focusing in on those brief moments of engagement and opportunity.

Google has remained mum on if there are any new data sources feeding into the Suite, and cross-device tracking remains the same. Rather, Google Analytics 360 Suite is intended to expand upon Google Analytics Premium, its previous enterprise-oriented analytics platform.

The suite includes four new tools, as well as two old mainstays:

Google Audience Center 360 (beta). This powerful data management platform (DMP) helps marketers understand their customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it’s open to third-party data providers, DSPs and more.

Google Optimize 360 (beta). This website testing and personalization product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.

Google Data Studio 360 (beta). A new data analysis and visualization product that integrates data across all suite products and other data sources ― turning it into beautiful, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.

Google Tag Manager 360. Built from our industry-leading tag management product, it empowers enterprise marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code) and powerful APIs to increase data accuracy and streamline workflows.

Google Analytics 360, formerly known as GA Premium, will roll out exciting new capabilities throughout the next couple of months as investments continue to grow. It will serve as the measurement centerpiece by analyzing customer data from all touch-points and integrating with our ad products to drive marketing effectiveness.

Google Attribution 360, formerly known as Adometry, has been rebuilt from the ground up to help advertisers value marketing investments and allocate budgets with confidence. Marketers can analyze performance across all channels, devices, and systems to achieve their most effective marketing mix.

All these tools are available on the dashboard, and Google has said the platform also includes a broad set of integrated third-party providers, such as customer relationship management platforms.

The individual products will be offered à la carte, under to-be-announced pricing. Google Analytics Premium and Adometry will be relaunched under the Google Analytics 360 Suite platform “in the coming months.” Google Analytics Premium and Adometry customers will also be offered access to the new tools in a limited beta test in the future.

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