Google Amps Up The Impact of Mobile-Friendly Search Signals

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This week, Google announced it will be boosting “the effect of the ranking signals” for its mobile-friendly ranking algorithm. While this means mobile-friendly sites will be prioritized even further in search results “beginning in May,” don’t expect the second coming of “Mobilegeddon.”

As Google said, if your site is already mobile-friendly, you have no need to fear, because “you will not be impacted by this update.”

The update is going to roll out gradually, meaning its impact will be even less noticeable.  Since the mobile-friendly algorithm runs on a page-by-page basis, it could take some time for Google to re-index all affected pages.

Between the slow rollout and the limited expected impact, the update might not seem like much to get excited about. But, if your site isn’t mobile-friendly, it means you have even more motivation to make the change before May. Even if your audience isn’t particularly likely to convert on mobile, you could be missing out on leads and traffic that is going to your competitors instead.

You can use the Google mobile-friendly tool to make sure your site passes the bar and won’t be impacted by the coming update.

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