The TMO Blog

Twitter Extends Videos to 140 Seconds

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The magic number for Twitter appears to be 140. The social network built its platform around 140 character tweets, and now it is taking a similar approach with its video service by limiting videos to 140 seconds, according to a recent announcement. https://twitter.com/video/status/745239649652662273?ref_src=twsrc%5Etfw Twitter…
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Over Half Of Shared Content Goes Unread

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In shared content worth anything if it isn’t getting read? That’s the question many are asking after a recent study from Columbia University and the French National Institute found that the majority of content that gets shared on Twitter…
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Google Tests Ad Extension To Directly Send Texts To Advertisers

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As more people are searching for businesses from a variety of devices like smartphones and tablets, it is important that businesses provide a diverse number of ways to get in touch. Now Google is testing a new AdWords extension that will allow…
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Pinterest Announces 3 New Ways For Brands To Connect With Users

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Pinterest may be one of the leading social platforms around, but its forays into advertising have been slow. The company took its time testing “Promoted Pins” to make sure they didn’t negatively impact users. When the ads finally were…
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Apple Announces Paid Ads In App Search Results

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Since its launch in 2010, Apple’s ad service known as iAd has seemed largely like an afterthought. In fact, the company had announced earlier this year that iAd’s services were being discontinued. This all makes the iPhone maker’s latest…
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The Complete Guide To SEO-Friendly URL Structure

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Keeping a clean and orderly URL structure for your site can be more than just a helpful way of keeping your pages organized. SEO-friendly URL structure can also make your site easier for search engines to index and modestly improve how Google…
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Instagram Rolls Out Its Algorithmic Timeline Next Month

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The algorithmic timeline is starting to take over. For the longest time, the algorithmic timeline was a defining characteristic of Facebook, while sites like Twitter and Instagram used chronologic timelines to keep people up to date as things…
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Google Confirms Page Speed Will Be A Mobile Ranking Signal

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While loading speed is a crucial issue for most mobile internet users, Google’s “Mobile-Friendly Algorithm” isn’t currently using it as a ranking factor for mobile pages. However, that is likely to change when Google releases their…
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Learn The ABCs of Making Visual Ads That Work [Infographic]

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It is no secret that visual content is more engaging to readers. Whether you use infographics, social media images, video content, or just creating ads that are visually attractive, users will always react more to content that is more than just…
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