The TMO Blog

Reach on Facebook May be Down But Video Is Overperforming

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If you’re a business that publishes content on Facebook, you have good reason to be frustrated. This week, the company announced they’d be de-emphasizing publisher-posted content in users’ news feeds in order to better highlight posts…
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Google Gives Users The Power To Control What Ads They See

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It is no secret that many consumers often get annoyed with ads. Either they get worn down by sites that go overboard with ads littered across their pages or they just get tired of seeing ads that aren’t relevant or interesting to them. Thankfully,…
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Twitter Extends Videos to 140 Seconds

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The magic number for Twitter appears to be 140. The social network built its platform around 140 character tweets, and now it is taking a similar approach with its video service by limiting videos to 140 seconds, according to a recent announcement. https://twitter.com/video/status/745239649652662273?ref_src=twsrc%5Etfw Twitter…
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Over Half Of Shared Content Goes Unread

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In shared content worth anything if it isn’t getting read? That’s the question many are asking after a recent study from Columbia University and the French National Institute found that the majority of content that gets shared on Twitter…
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Google Tests Ad Extension To Directly Send Texts To Advertisers

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As more people are searching for businesses from a variety of devices like smartphones and tablets, it is important that businesses provide a diverse number of ways to get in touch. Now Google is testing a new AdWords extension that will allow…
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Pinterest Announces 3 New Ways For Brands To Connect With Users

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Pinterest may be one of the leading social platforms around, but its forays into advertising have been slow. The company took its time testing “Promoted Pins” to make sure they didn’t negatively impact users. When the ads finally were…
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Apple Announces Paid Ads In App Search Results

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Since its launch in 2010, Apple’s ad service known as iAd has seemed largely like an afterthought. In fact, the company had announced earlier this year that iAd’s services were being discontinued. This all makes the iPhone maker’s latest…
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The Complete Guide To SEO-Friendly URL Structure

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Keeping a clean and orderly URL structure for your site can be more than just a helpful way of keeping your pages organized. SEO-friendly URL structure can also make your site easier for search engines to index and modestly improve how Google…
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Instagram Rolls Out Its Algorithmic Timeline Next Month

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The algorithmic timeline is starting to take over. For the longest time, the algorithmic timeline was a defining characteristic of Facebook, while sites like Twitter and Instagram used chronologic timelines to keep people up to date as things…
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