The TMO Blog

Bing’s Latest Statistics Show Voice Search Is The Future

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As smartphone internet use has exploded in the past few years, mobile-friendly pages and search engine optimization have become the standard, but new statistics from Bing suggests the future of SEO may be all about voice search. During the…
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Facebook Tells Advertisers How To Make The Best Video Ads

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Facebook Video has quickly grown to rival YouTube, so it is unsurprising that video ads have also become a major part of Facebook’s advertising platform. But, as more and more companies share their ads on Facebook, it is becoming significantly…
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Google Ramps Up The Fight Against Accidental Ad Clicks

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If you own a smartphone, chances are you know the frustration of accidentally tapping on an ad you had no interest in when you were trying to scroll down a page. These accidental taps aren’t just annoying to users, either. Advertisers hate…
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What Social Network Is Right For Your Business? [Infographic]

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Social media has undeniably become one of the strongest channels businesses can use to reach out and engage with their audience. But making social media work for you means knowing which platform works best for your business. You might think…
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Snapchat Launches Shoppable Ads

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A new type of ad has arrived at Snapchat. The social imaging platform has recently been diving into monetizing content on its platform. Their latest venture allows retailers to share ‘shoppable ads’ on the app, which allow users to shop…
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Video Advertisers Say Online Video Budgets Will Soon Rival TV Ads

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  Advertisers are seeing more value in online video ads than traditional TV advertising, according to the Interactive Advertising Bureaus’ third annual Video Ad Spend study. The annual survey asks 360 marketing and media buying professionals…
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Bing Details How It Fought Bad Ads In 2015

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Every year Bing likes to highlight its efforts to keep the web safe with its “Bad Ads Report” and this year shows that the endless war against online scammers and hackers has remained largely consistent recently. Despite constant efforts…
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YouTube Unveils Six-Second Bumper Ads For Mobile Viewers

The internet is becoming more mobile every day, and that goes for how we engage with videos every day. To help advertisers accommodate mobile video consumption, YouTube has announced a new ad format designed specifically to be quickly consumed…
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First Isn’t Always Best When It Comes To AdWords Ads

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When it comes to search results pages, everyone wants the top spot. That goes for advertisers as well. But, a new analysis from Adobe Media Optimizer suggests the first ad on the page might not always be the best for your dollar. In fact,…
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