Reviews have always been important for reaching and maintaining success as a business, but since the rise of Yelp reviews have become essential. With the increased popularity of rating platforms and our rising reliance on them for online purchases, it is clear we are also beginning to put more trust in online reviews as well.
That is the finding of a new study from BrightLocal which highlights how consumers respond to reviews. This report makes the 4th year BrightLocal has conducted a study on consumer usage and attitudes toward online reviews and the findings overwhelmingly show that we trust online reviews now more than ever.
Myles Anderson shared the findings from the study on Search Engine Land, but the biggest highlight is the finding that 88% of consumers trust online reviews as much as personal recommendations. This is great news for businesses with primarily positive reviews, but that means negative reviews have more weight as well.
In the end, the findings just confirm what we’ve all suspected for quite some time. Finding ways to stimulate positive reviews is essential to increasing your online presence and driving new business. Otherwise, you might wind up with poor reviews and dwindling business.