The latest “audience insights” report for Q2 of this year from NinthDecimal was released this week and the findings about shopping on mobile devices could have a big influence on how marketers think about on-the-go research and conversions. The report shows that smartphones are quickly becoming the primary way users research retail purchases, which should […]
Facebook has become a bit of a source of conflict among many content marketers as organic reach has plummeted in recent years, however most stick around because the social media platform still has a massive impact when it works. In an effort to satisfy content creators and marketers, Facebook has introduced a new subpage called […]
Yesterday morning, Bill Slawski from SEO By The Sea discovered that Google has been granted a patent which suggests they are working on a method to use information about what is showing on television in your area as a ranking signal in search results. The patents follow Google’s trend of trying to individualize search results […]
As online marketing tries to adapt to smartphones and social media, another burgeoning opportunity to establish a brand is growing. Apps are quickly becoming part of every day life for many people, and a new analysis from Localytics shows that people are spending more time with them than ever. In the past year, time spent with […]
Online marketing can be difficult for newcomers to get a grasp on thanks to the absolutely huge amount of jargon involved. It can be mind boggling to attempt to work through all the terms without any clear or simple explanation offered. Worst of all, context often doesn’t help because these terms often rely on an […]
Close to a year after introducing ad extensions and formats to the AdWords Ad Rank formula, Google has announced they will be increasing their visibility as it becomes more and more clear that ad extensions improve ad performance almost universally. Starting October 15, Google says ad extensions may start being displayed instead of the second […]
Seeing as Google isn’t giving away their search engine ranking factors playbook anytime soon, many people working in the search industry work constantly to discern as much as possible about how the biggest search engine ranks websites. One group of those people are SearchMetrics, who release a yearly ranking factors study. As of yesterday, SearchMetrics […]
You might assume that the largest social media platform would have the most effective paid advertising platform, but Facebook’s platform doesn’t hold the title according to a report from VentureBeat. According to the report based on a study by AoL Platforms, YouTube is actually the champion of paid social media advertising platforms in more than […]
Last week, Google confirmed they would be pulling all authorship information from their search results pages but confusion between Google Authorship and Author Rank has been causing some chaos in the SEO world. Before you start burning bridges that feed into Author Rank and can legitimately help your site, take the time to check out […]
A few weeks ago, Google announced they would begin favoring sites who switch to HTTPS in search results. At the time of the announcement, most of the SEO community was skeptical at best and few believed the HTTPS ranking factor would have any effect on rankings whatsoever. Well, it has been a couple of weeks […]
