Entries by Taylor Ball

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Google Confirms Panda 4.0 and Payday Loans 2.0 Updates

Over the past 2 days, the SEO community has received confirmation that Google is rolling out not one, but two web spam focused algorithm updates; Panda 4.0 and Payday Loan 2.0. Panda 4.0 was confirmed by Matt Cutts on Twitter, while Search Engine Land initially announced the newest Payday Loan update which was later verified […]

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What is Google Webmaster Tools?

Google Webmaster Tools (GWT) is Google’s direct line to every website owner, which consequently makes it the most important set of tools and webmaster has at their disposal. GWT allows webmasters to identify any problems with their site including alerting you to any penalties placed on you by the search engine and checking for signs […]

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Bing’s Duane Forrester Reviews Some More SEO Myths

The most prominent figures in search engine marketing must get tired of hearing the same old fables and myths that seem to fill the SEM market. Even when well-known employees of search engines like Google’s Matt Cutts and Bing’s Duane Forrester give clear-cut answers to common questions about SEO, PPC, and social media, their answers […]