Entries by Taylor Ball

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Google Finally Makes Google+ Optional For Users

Google+ has been a controversial and underwhelming social media platform mostly populated by profiles made out of obligation in order to use Google’s services, but this will change soon as Google announced Google+ will no longer be a requirement for services across Google’s network. Since Google made their social platform a requirement for all other […]

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New Facebook Video Options Give Page Admins More Control Over Their Content

As Facebook’s video platform continues to grow in popularity, the social media giant is releasing a new set of tools aimed at making it easier for Page owners to control and manage their video content. Now, when Page admins upload videos they will have new distribution and customization options available, such as setting for making […]

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Google Sitemaps Bug Shows Indexed Page Drops On Reports

  A Google Sitemaps bug is causing many webmasters to see significant indexed page count falls within Google Search Console, but a fix should be on the way according to Google. Google Search Console, known as Webmaster Tools until recently, is experiencing an issue causing confusion and concern among webmasters and marketers as huge declines […]

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Mobile CPC Growth Is Up Despite Losses Elsewhere

While display cost-per-click (CPC) growth is steadily falling, Adobe’s new Digital Advertising Report shows the opposite is happening on smartphones. Using aggregated, anonymized data gathered over the past three years, Adobe assessed over 489 billion digital ad impressions. According to the data, click-through-rate (CTR) growth is consistently rising, but CPC growth how hit a steep […]

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Google Unveils Highly Anticipated ‘Buy’ Button

  Today, Google announced their highly anticipated ‘Buy’ button with the unveiling of the new “Purchases on Google” feature, along with several other big upgrades. Select retailers running mobile ads can now choose to include a ‘Buy on Google’ option that takes shoppers to a branded product page hosted by Google. From there, shoppers can […]

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Research Shows Mobile Search Spend Leaps 71 Percent From Last Year

So far, 2015 is shaping up to be a huge year for the mobile internet. Between Google’s “Mobilepocalypse” and the news that searches from mobile have overtaken desktop search volume, mobile was already on the way to dominance, but a new report from IgnitionOne shows mobile search spend is also growing by leaps and bounds. […]

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Bing Ads Expands Demographic Data To Improve Ad Targeting

Bing Ads is improving its age and gender targeting by collecting more robust demographic data from users to help advertisers better target consumers. According to the company’s blog, Bing’s global coverage of demographic data has recently doubled, which the company says will ensure its new targeting capabilities will provide “an increase in click-through rate and […]