Google+ has been a controversial and underwhelming social media platform mostly populated by profiles made out of obligation in order to use Google’s services, but this will change soon as Google announced Google+ will no longer be a requirement for services across Google’s network. Since Google made their social platform a requirement for all other […]
Google has confirmed it has released a Google Panda refresh over the weekend, over 10 months after the last update to the algorithm. The latest refresh is unique from past updates as it went virtually unnoticed by webmasters until it was announced by Barry Schwartz. This is because it is being rolled out far […]
As Facebook’s video platform continues to grow in popularity, the social media giant is releasing a new set of tools aimed at making it easier for Page owners to control and manage their video content. Now, when Page admins upload videos they will have new distribution and customization options available, such as setting for making […]
Mobile search has gotten a lot of attention this year as it has overtaken desktop search in many metrics, but a new report from mobile loyalty company SessionM shows how ubiquitous the use of mobile devices to aid in the shopping experience has become. SessionM surveyed 12,000 randomly selected US smartphone users on their mobile […]
A Google Sitemaps bug is causing many webmasters to see significant indexed page count falls within Google Search Console, but a fix should be on the way according to Google. Google Search Console, known as Webmaster Tools until recently, is experiencing an issue causing confusion and concern among webmasters and marketers as huge declines […]
While display cost-per-click (CPC) growth is steadily falling, Adobe’s new Digital Advertising Report shows the opposite is happening on smartphones. Using aggregated, anonymized data gathered over the past three years, Adobe assessed over 489 billion digital ad impressions. According to the data, click-through-rate (CTR) growth is consistently rising, but CPC growth how hit a steep […]
Today, Google announced their highly anticipated ‘Buy’ button with the unveiling of the new “Purchases on Google” feature, along with several other big upgrades. Select retailers running mobile ads can now choose to include a ‘Buy on Google’ option that takes shoppers to a branded product page hosted by Google. From there, shoppers can […]
So far, 2015 is shaping up to be a huge year for the mobile internet. Between Google’s “Mobilepocalypse” and the news that searches from mobile have overtaken desktop search volume, mobile was already on the way to dominance, but a new report from IgnitionOne shows mobile search spend is also growing by leaps and bounds. […]
Facebook is giving users the ability to choose what they see in their News Feeds, after years of relying almost entirely on its special algorithm to choose what to show its 1.44 billion users. Of course, Facebook won’t be doing away with its algorithm anytime soon, but it is giving more power to the […]
Bing Ads is improving its age and gender targeting by collecting more robust demographic data from users to help advertisers better target consumers. According to the company’s blog, Bing’s global coverage of demographic data has recently doubled, which the company says will ensure its new targeting capabilities will provide “an increase in click-through rate and […]
