Google has made a big deal about its ability to prevent advertisers from paying for ads that aren’t seen by real human eyes, including on YouTube’s ad network, but a new study by a team of European researchers suggests something is amiss. According to their findings, advertisers are still being forced to pay for ads […]
Google made big news earlier this year when it declared it would favor sites that switch to HTTPS, and now Twitter is taking a similar path. A member of Twitter’s development team published a thread on the Twitter Community forum explaining the company’s future plans for HTTPS and setting a deadline for the company’s switch […]
Google has issued a stern warning against those who repeatedly try to game the search engine. In a blog post published at the Google Webmaster Blog, Google’s Search Quality Team said any webmaster who repeatedly violated the Google Webmaster Guidelines and gets caught will face “further action” against their sites. In the post, Google explored […]
On October 1st, Bing is shutting down Link Explorer, a link analysis tool that has been available from the company since June 2012, according to a new announcement. This is likely bad news for the many webmasters who used the tool to gain a deeper understanding of their own inbound links or to get a […]
The day has finally come. Facebook announced the feature users have been asking for since nearly the very beginning of the site, and it could entirely change how users interact across the largest social media platform in the world. That’s right, during his live Town Hall Q&A’s yesterday, CEO Mark Zuckerberg officially announced a […]
Any business owner who has ever received online reviews – whether they were negative or positive – can tell you the power online reviews have in influencing how others perceive your brand. All it can take is one glowing or irate review on a popular service such as Google or Yelp to make or break […]
The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year following major pushback from major advertisers. Until now advertisers have had to rely fully on YouTube’s viewership metrics to gauge how their ad efforts are working, but third-party authentication could potentially provide a less […]
As September begins many retailers are kicking off holiday promotional campaigns, which means the Christmas season is coming even earlier than normal this year. According to ChannelAdvisor’s 2015 Online Retail Survey, over half (59%) of retailers in the US and UK have already begun their holiday campaigns. It’s not uncommon for holiday promotions to begin […]
Large overlay advertisements will likely be going out of style fast, as Google has announced app interstitial ads that cover a “significant amount of content” on your page will be considered not mobile-friendly and will not rank as well as mobile-friendly pages. The change will go into effect on November 1, but Google’s mobile-friendly testing […]
Facebook hit a milestone for both its company and the internet as a whole this past Monday, August 24th. According to an announcement from CEO and founder Mark Zuckerberg on the network, Facebook recorded one billion daily active users on Monday. As Zuckerberg said in the announcement, “We just passed an important milestone. For […]
