Tell me if this has ever happened to you. As you’re browsing a website, your thumb accidentally hits an ad as you try to scroll past it, launching a new page. You close it out, and try to scroll down again only to accidentally tap the ad on the page yet again, leaving you […]
As schools close and the temperatures soar across the country, it isn’t unusual for businesses to change their hours for the summer. It is especially common in tourist areas where shops often stay open longer to accommodate the longer days and increased store traffic. If your business has special summer hours, now is the […]
If you’re a business owner who has decided to get serious about your company’s online presence and marketing, you’ve almost certainly heard about search engine optimization. Unfortunately to the uninitiated, SEO can seem impenetrable with its endless technical jargon and conflicting opinions from experts about exactly how to get the best online visibility. It can […]
It was fun while it lasted, but Google has followed through on their promise to remove emojis from titles in search results. In April, Expedia became the first major brand to start experimenting using emojis in search results titles. For example, a search listing for beach rentals may have included a wave emoji on […]
Local business owners have more incentive than ever to make sure their Google listings are correct. As first reported by Android Police, Google Maps has recently added a feature that tells users to turn around and go home if they are using Google Maps to navigate to a specific place if that location will be […]
Bing is swinging back at critics with new data that shows Bing Ads is successfully serving Yahoo search ad click volume. According to a new Bing Ads blog post, Bing Ads delivered ad clicks against more than 99 percent of Yahoo desktop traffic and approximately 90 percent of traffic from mobile devices over the last […]
Trying to get users to click the links in your tweet? Well if your tweets look anything like the one above, you are in trouble. A new study indicates hashtags or mentions actually drive down engagement on the social platform. Twitter recently released a study advising users how to use one of its newest […]
Facebook is expanding its Place Tips program, and that means retailers will finally have access to free beacons that push posts and photos related to their business when someone accesses Facebook in or near that location. For example, if you are checking your Facebook quickly while you are waiting in line at a participating retailer […]
Most reports have made Mobilegeddon out to be a farce with only a small effect on Google’s search results overall. New analysis from digital agency Koozai, however, suggests small and medium businesses (SMB) felt quite an impact when Google rolled out their mobile friendly algorithm. According to Koozai’s May survey of 2,000 SMB’s with 50 […]
It might not be a surprise to learn that Amazon dominates the search engine results pages, but you might be surprised by just how much they lead all other major brands. A recent performance study of 10 leading U.S. brands published by SearchMetrics makes it clear that Amazon has by far the most visibility across […]
