Last week, during Recode’s Code/Mobile conference, Amit Singhal, senior vice president of Google Search, announced that over half of all searches conducted on Google each month are coming from mobile devices. Mobile has quickly become a dominant force in search, but it has only overtaken desktop in both search and ad volume over the past […]
Retailers across the country are preparing for the upcoming holiday season, but you never want to waste your efforts on marketing practices that won’t produce results. According to a recent report from Campaigner, social integration, mobile optimization, list segmentation, and personalization are the keys to running a successful holiday email campaign this year. The report […]
Social media marketing is a great way to connect with your audience and raise awareness for your business, but getting started can be difficult. Every social network has its quirks and kinks to manage and you can’t use the same recipe for success across all platforms. That’s why Instagram is launching a new official account, […]
Before long, Facebook’s video service is going to look a lot like YouTube. Facebook announced several new features to their mobile app that will seem very familiar to YouTube users and will make videos an even larger part of the Facebook platform than before. Among the features is the new ability to collapse videos into […]
Halloween isn’t even here yet, but many retailers are already prepping for the holiday sales surge. According to the National Retail Federation, those retailers can also plan on seeing an even more sales than last year. The NRF predicts sales will jump 3.7 percent to $630.5 billion in November and December 2015. While the total […]
Google is launching a new set of algorithm changes intended to remove hacked sites that spew spam from the search engines. According to the company, the changes will affect approximately 5% of queries and has already begun rolling out. Google says it is cracking down on hacked spam to protect both searchers and site owners, […]
This week, Google announced it would make a big change to ensure advertisers are only charged for display ads that are viewed. During a keynote discussion at SMX East in New York, Brad Bender, vice president of product management of the Google Display Network said: “I’m pleased to announce that GDN is moving to 100% […]
Over the weekend, Google announced a powerful new feature in AdWords that will allow advertisers to target their audience unlike ever before. Through Customer Match, a new feature rolling out in the coming weeks, advertisers will be able to target ads by email address. After you upload a list of email addresses, Customer Match will […]
Google has made a big deal about its ability to prevent advertisers from paying for ads that aren’t seen by real human eyes, including on YouTube’s ad network, but a new study by a team of European researchers suggests something is amiss. According to their findings, advertisers are still being forced to pay for ads […]
Google made big news earlier this year when it declared it would favor sites that switch to HTTPS, and now Twitter is taking a similar path. A member of Twitter’s development team published a thread on the Twitter Community forum explaining the company’s future plans for HTTPS and setting a deadline for the company’s switch […]
