Despite once being the gold standard for assessing a site’s authority and optimization, Google announced this week it will be shutting down PageRank and all toolbars featuring the tool will no longer show a PageRank score. The algorithm-based tool would assess web pages and rank them on a scale of one to ten based on […]
Google is experimenting with a new change that could up the profile of local businesses in the search results. The search giant is conducting a limited test featuring a new card carousel of results and content from local businesses near the top of search results pages. Mike Blumenthal first noticed the test, but it has […]
When Google recently removed all text ads from the right rail of search engine results pages (SERPs), it caused quite a stir among both advertisers and webmasters who rely on organic traffic for their business. The change in design and the number of ads on SERPs pushes even more organic results below the fold and […]
Facebook announced a new video offering for small businesses called Your Business Story, which would allow Pages to easily create and share montage-videos incorporating still images and music. At the same time, the company let slip that it now has over three million advertisers. Your Business Story is a simple tool similar to the previously […]
It can be easy to be distracted by the flash and excitement of new marketing mediums and strategies, but there’s a reason some old staples don’t seem to ever go away. Email marketing remains one of the most effective ways to boost sales and connect with your audience. If you want to see true success […]
Google’s Accelerated Mobile Pages (AMP) have been rumored to rollout in late February for some time, and it appears they are finally starting to appear. The AMP listings are being spotted in mobile search results, but it seems they are not available for all searchers. Accelerated Mobile Pages are pages designed to be super lightweight […]
Google has been vocal lately about encouraging webmasters to improve the loading speed of their websites, especially on mobile devices. It has made loading speed one of its many ranking signals and is rolling out Accelerated Mobile Pages (AMP) to improve mobile website speed. With all this effort to make mobile loading speed an important […]
Google has officially confirmed the end of ads in the right hand column of its search pages, except for two notable exceptions. As of February 19th, Google is phasing out ads on the right side of its desktop search results. Instead, all ads will appear at the top or bottom of the results, though Google […]
Facebook is overhauling its Video Metrics section of Page Insights with several new improvements and features to improve how it allows users to track video engagement. To start with, the company is completely redesigning the entire interface to the Video Metrics section. But, it is also launching a few highly requested metrics to better gauge […]
It has been almost three years since Instagram stretched its legs and expanded to video, but in all this time it has been missing a crucial feature – view counts. While the other giants in social video like YouTube, Facebook, and Vine have let users see how many times a video has been played, Instagram […]
