If there is anything that has remained true about online marketing over the past decade, it is that online marketing is always changing. Even the most conservative estimates suggest that Google makes around 9 changes to their search engine algorithm every day. To stay ahead of the curve, businesses can’t just understand where online marketing […]
Have you ever wonder exactly how Google works? How it sorts through the billions upon billions of web pages to find the best results for users? The latest video in the company’s “Search for Beginners” series helps explain the basics behind how the search engine functions, including crawling, indexing, and ranking sites in its search […]
Google’s latest search algorithm update made some significant changes to how local search results are compiled and processed, according to a recent statement from the company. Though the rollout of the update began in early November, Google only this week explained that it has begun integrating neural matching into its local search algorithm. In early […]
Snapchat is launching a new format for video ads called Extended Play Commercials which allows advertisers to run ads up to three minutes long. The video ads are skippable after six seconds and will be shown as mid-roll ads – similar to how Snapchat handles shorter ads. The goal behind Extended Play Commercials is to […]
Chatbots are becoming a mainstay of everyday commerce, helping customers quickly connect with brands of all types and sizes and facilitate online sales. According to a new study from Intercom, the automated messaging bots are also helping businesses save considerable amounts of money, with business leaders saving an average of $300,000 in 2019. However, the […]
Facebook is using machine learning to launch a number of new personalization features for advertisers, as the company recently announced. The goal is to make it easier for brands and advertisers to customize ads for their potential customers without having to create several distinct ads. Dynamic Ad Formats and Ad Creative When using Facebook’s Dynamic […]
Google has announced it plans to warn users of its Chrome browser about slow sites using a method called “badging”. The idea is to provide a sign letting users know when a site typically loads slowly before they ever click a link to that site or while the site loads. Google sees this as a […]
Instagram will start testing the removal of “Like” counts in the US as early as this week, the company’s CEO announced recently. The company has already been testing eliminating the “Like” counts from view for users in Canada, Brazil, Japan, and Australia. However, this is the first time they will be testing the concept […]
Google announced this week it is bringing ad extensions – similar to those that appear in search ads – to YouTube ads. The new extensions expand the capabilities of traditional ads by offering unique call-to-actions or additional information for users. Specifically, the new YouTube ad extensions allow advertisers to include directions to brick-and-mortar store locations, […]
Bing has announced a new series of link penalties aimed at reducing the presence of spammy or manipulative sites across its search engine. Specifically, the latest link penalties target private blog networks (PBNs), as well as those using subdomain leasing or manipulative cross-site linking. What Bing is Targeting For the most part, Bing is looking […]
