For years, the only way to showcase your products within Google’s search results has been through paid shopping ad campaigns. Though effective, these Shopping campaigns have grown increasingly competitive and more costly, despite more popular shopping sites like Amazon and Pinterest offering organic ways to promote your goods. Now, Google is returning to its organic […]
Google has announced it is rolling out a widespread update to its search engine algorithm which it is simply titled the ‘January 2020 Core Update’. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates […]
Twitter is launching a unique new ad unit which lets brands take over a section of the Explore tab – giving you massive reach with nearly every Twitter user. The Explore tab is where users can find the latest trending topics and other popular Tweets, making it one of the most visited sections of the […]
YouTube is rolling out new privacy restrictions which affect how creators can advertise or use data from children under the age of 13. The new policies are in response to the Children’s Online Privacy Protection Act (COPPA), which bars companies from collecting data from children under the age of 13. Although this policy has been […]
Google is changing what business owners see when they view their own reviews in order to make it easier to encourage new reviews. In the past, business owners or account managers would see a button which directed them to “write a review” from their business listing. Now, many are reporting seeing a new button which […]
Since the launch of Siri (and arguably much longer), everyone has fantasized of the day when we would all be using voice assistants for nearly every task in our day-to-day lives. Based on the latest statistics from the past year, that day has come. From Alexa to smart home appliances, modern consumers are finding themselves […]
Google has been slowly shifting its online customer support from social platforms like Facebook and Twitter to solely using an online form. Now, the company is making it final. Starting on January 1, 2020, Google says that it will no longer provide support through direct messaging on Google Ads’ Facebook and Twitter accounts. Instead, customers […]
Instagram is cracking down on influencers and brands publishing content relating to a few controversial topics. While the company has had policies restricting branded content related to vaping, tobacco products, and weapons, the company is introducing a new policy which will more vigorously enforce these restrictions. The ramp up of enforcement will come over […]
Facebook’s dominance of the internet continues, as reports say the company owns 4 of the 5 most downloaded apps in the world this year. App Annie’s year-end report shows that Facebook helped drive a worldwide record for app downloads with 120 billion apps downloaded between iOS and Android in 2019 – a 5% year-over-year increase. […]
Pinterest is launching a new tool called Pinterest Trends which will help you see what the hottest search terms have been over the past 12 months, along with info showing when the search terms peaked. As the company announced, the new feature is in beta, but began rolling out earlier this week. How Trends Can […]
