Facebook has started rolling out a new tool for all users in the US and Canada to easily transfer their photos and videos off the platform and onto Google Photos.
You can find the tool in your Facebook settings menu, under the “Your Facebook Information” tab. From there, all you have to do is connect your Google account before you start transferring your photos over.
The tool was actually launched late last year in Ireland and has been slowly expanding to international markets until now.
Much of the motivation behind the tool is Facebook’s participation in the Data Transfer Project, a collaboration between some of the biggest names in tech to establish ways for people to easily transfer data across online platforms. Some of the other names involved include Apple, Google, Microsoft, and Twitter.
Of course, it is safe to assume that the threat of international regulations and policymakers concerned with data transparency.
Facebook’s Director of Privacy and Public Policy, Steve Satterfield, told Reuters that the company views the data tool as a significant part of its plan for satisfying the demands of legislators around the globe.
“It really is an important part of the response to the kinds of concerns that drive antitrust regulation or competition regulation,” explained Satterfield in an interview.
While Facebook’s photo and video transfer tools currently only support Google Photos, the company has indicated that it plans to integrate support for other services in the “near future.”
https://www.tulsamarketingonline.com/wp-content/uploads/2018/12/facebook-76536_640.png359640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2020-04-30 15:41:542020-04-30 15:41:54You Can Now Transfer Your Photos and Videos From Facebook To Google Photos
As businesses and organizations across the country are racing to respond to the spread of COVID-19, Facebook is attempting to support small businesses which have been closed or are enduring hardships during this time.
Along with creating a dedicated hub for businesses affected by the epidemic, the company announced it would also be launching a $100 million grant program for small businesses.
Dedicated Small Business COVID-19 Hub
To help small businesses endure the ongoing coronavirus outbreak, Facebook has launched a dedicated hub with immediate actions you can take, a brief guide of quick actions to bolster your business, and a full 30-page business resilience toolkit.
For those who aren’t used to taking full advantage of Facebook’s virtual tools and connection abilities, the company is directing business owners to free courses designed to introduce you to virtual events, live streaming, and selling your products on the platform.
While brick-and-mortar stores may be shuttered or running reduced hours, Facebook says it recommends leveraging the available digital channels to maintain your business.
Small Business Grant Program
In addition to digital resources, Facebook is putting forward $100 million to help 30,000 eligible small businesses in more than 30 countries.
The program is still in the early stages and details are limited, but Facebook has provided a few bits of information about how the program will help companies:
Keeping the business’s workforce going strong
Assistance with rent costs
Connecting businesses with more customers
Covering operational costs
Applications are not open yet, but will be available in the coming weeks. To be notified when applications become available, you can sign up here.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/12/FacebookMobile.jpg360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2020-03-19 16:35:532020-03-19 16:35:53Facebook Launches New Resources To Support Small Businesses Dealing With COVID-19
Facebook is launching a mobile app version of its Creator Studio which helps users monitor and manage their page and content on the go.
While the iOS and Android apps will allow you to keep better in touch with your content while out of the office, the mobile version is still intended to be a companion to the more comprehensive desktop version.
“The app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook. The new experience offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device.”
Although the Creator Studio app does not provide the full suite of features available in the desktop version, it does include some of the most popular and informative tools for page managers, such as:
Rich Insights: Data and engagement metrics about how content is performing, like “1 Minute Views” and “Avg. Minutes Viewed”
Post-Uploading Edits and Fixes: Ability to edit video titles and descriptions, delete and expire posts, publish drafted posts and reschedule scheduled posts, enabling easy content adjustments
Connect with Audiences: Reach fans and followers in real-time, from anywhere with the ability to read and respond to Facebook messages and comments using Inbox directly in the app
Multi-Account Support: Manage multiple Pages on Facebook and toggle between them from the same app in the same session–no need to log out of one to log into another to access multiple Pages
Notifications: Immediate in-app notifications for key milestones
The most obvious omission is the ability to upload content or create new posts. At the moment, the Creator Studio app only allows you to manage or edit content that has already been posted or scheduled.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/02/CreatorStudio1Insights.jpg423768Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2020-02-25 14:39:552020-02-25 14:39:55Facebook Launches Creator Studio App To Manage Content On The Go
Facebook’s dominance of the internet continues, as reports say the company owns 4 of the 5 most downloaded apps in the world this year.
App Annie’s year-end report shows that Facebook helped drive a worldwide record for app downloads with 120 billion apps downloaded between iOS and Android in 2019 – a 5% year-over-year increase.
According to App Annie’s data, the top 5 app downloads of the year are:
Facebook Messenger
Facebook
WhatsApp Messenger
TikTok
Instagram
TikTok is the only app in the top 5 not owned by Facebook.
Breakout Apps
In addition to the top app downloads over the past year, App Annie also detailed the top “breakout apps” which showed the largest growth in downloads between 2018 and 2019. While most are still relative unknowns, they could potentially be chart-toppers in the near future.
Likee
Noizz
Helo
Hago
YouTube Music
Based on the its current estimations, App Annie believes 2020 is posed to be even more lucrative for app downloads and consumer spend. Excluding games, the report predicts spending to reach more than $30 billion in the coming year.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/12/FacebookMobile.jpg360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-12-17 17:31:132019-12-17 17:31:13Facebook owns 4 of the 5 most downloaded apps of 2019
Major changes are coming to Facebook as the company tries to balance a more privacy-focused approach with several new features aimed at encouraging people to interact with their Facebook accounts more.
At the company’s F8 developer conference this week, Facebook announced a wide range of features, changes, and redesigns which will roll out over the next year.
At the same time, representatives from Facebook hammered home the importance of privacy and protecting data with more advanced encryption and a huge redesign to shift how people use the platform.
The Redesign
Leading the pack of changes is Facebook’s most significant visual overhaul since its launch. While the most noticeable difference is the removal of blue on the page to create a more vibrant space for you to explore, it also holds many deeper revisions which intend to change how we use the platform.
For example, the interface will now highlight more Groups and private messages to make the platform feel more cohesive.
The redesign is already rolling out on Android and iOS mobile devices, though the company says it will take a few months for the full update to go live. Meanwhile, Facebook says it will begin testing the desktop redesign in the “next few months” before bringing it to the public.
Facebook Dating?
Image Source: Facebook
One of the most bizarre introductions during this year’s conference was the launch of a new feature called “Secret Crush” which allows users to pick nine of their friends which they have a crush on. Then, if any of those nine friends also select that user as a crush, they will be notified. If the attraction is not returned, however, the other person will never know.
Meet New Friends
In a similar (but less creepy) vein is Facebook’s coming “Meet New Friends” feature. As you might expect from the name, the opt-in feature aims to help connect people who share schools or jobs, or those who live in the same city.
Messenger Comes To Desktop
Image Source: Facebook
As part of an effort to make Facebook’s Messenger a more widely accessible platform, the company is launching a standalone version of the service for desktop computers. While Messenger has always been available on the desktop version of Facebook, it has been limited in several ways. For example, features like Group calling have been exclusive to the mobile app. With the launch of the desktop app, users will now be able to take advantage of all of Messenger’s features from any type of device.
Instagram Create Mode
Image Source: Facebook
Facebook isn’t the only platform getting an overhaul. Instagram also has several changes on the way, including a considerable reworking of the camera in Instagram Stories. With the new Create Mode, users can now create images for Stories that don’t come directly from their phone without extensive workarounds. Now, you can easily edit your Stories to create the images you want to share without leaving the app.
Instagram Likes Go Secret
Image Source: Facebook
One of the more surprising tests Facebook announced is that it will begin hiding the like count on photos and videos on Instagram in an effort to encourage people to pay more attention to the content and focus less on popularity contests.
In the test, followers will not be able to see a photo’s total likes or a video’s view count while viewing the content in their feed or visiting another user’s profile. However, the person sharing the content will still be able to look at their post’s metrics by tapping through a post. The test is expected to begin this week for users in Canada, though it is unclear when this might appear in the US.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/05/FacebookRedesign.jpg421640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-05-01 14:56:132019-05-01 14:56:13Facebook announces major changes including a huge redesign and new features
Facebook is cracking down on brands using its advertising platform to mislead or trick users with “malicious advertisements”.
As the social network announced this week, it is reducing how often it shows ads it believes are “clickbait” or mislead users, if not outright rejecting them.
As Facebook’s self-serve ad platform has grown, it has encountered growing issues with misleading or sensational ads – including political news spreading fake news. Now, it is working to remedy the problem and ensure users can trust ads shared across the largest social network existing today.
Specifically, Facebook has announced it will be cracking down on these types of troublesome ads:
Ads that withhold information:
Clickbait has become a popular way to get clicks, but it is universally hated because the actual content on the page often doesn’t live up to what the sensational headlines promise. This has grown into deliberately sharing vague ads that often start with “You’ll never believe…” or “You’ll never guess…” Now, any ads using this strategy will be demoted or disallowed.
Engagement bait:
Another popular tactic to get the ever-important likes and shares on Facebook is to specifically use ads to drive these kinds of engagement without delivering any actual content with value. Facebook has already taken steps to prevent this type of advertisement, but it has continued to run rampant across the platform. However, the company says these ads will now be disallowed or receive reduced visibility.
Sensationalized language:
Over-the-top headlines may make people more likely to click, but it leaves a bad taste in their mouth when the content is not nearly as “MIND-BLOWING” as the ad suggests.
Pages that use these strategies regularly:
To reinforce its stance on clickbait or misleading advertising, Facebook is also taking aim directly at the pages which rely on these ads. As the company explains, “multiple ads flagged with low-quality attributes may impact the performance of all ads” from any offending advertiser.
All of these types of ads have become increasingly popular because they drive engagement and traffic, but these types of engagement are arguably worthless because they don’t come from real engagement or appreciation of the ad content.
Facebook is launching a new tool, called Creative Compass, aiming to help advertisers predict how well their ads will perform.
Creative Compass will assess your ads by examining key elements and scoring them on a scale from “low impact” to “high impact”.
Specifically, the tool will evaluate:
Noticeability
Brand association
Brand fit
Message comprehension
Believability
Information content
Emotional reward
Call to action
More than anything, Creative Compass is designed to help you understand how your ads will perform and how likely your target action is to take action after seeing one of your ads.
For now, the tool is being tested with just a small number of select partners, but Facebook says it aims to bring the tool to all marketing partners in 2019.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2018-10-12 14:53:122018-10-12 14:53:12Facebook introduces “Creative Compass” to predict how your ads will perform
in a year full of scandals and congressional inquiries, people appear to be changing how they use Facebook.
A new study from Pew Research Center shows that a huge portion of users has taken steps to reduce their usage and increase their privacy within the past year.
Interestingly, the findings show that users are specifically ditching the Facebook mobile app, with more than a quarter of US adults deleting the app on their phone. Even more have gone on a trial separation by taking a break from the platform entirely.
Among the findings of the study are several notable discoveries, including:
54% of users have adjusted their privacy settings
42% have taken a break from checking Facebook for several weeks or longer
26% have deleted the Facebook app from their phone
74% have done at least one of the above
These numbers on their own are very concerning for Facebook, but they become even more illuminating when broken down by age group. The survey shows that young Facebook users are widely stepping away from the platform or restricting their privacy.
Among users aged 18-29, 44% have deleted the app, compared to just 12% of users over the age of 64. Similar shifts were found among those who have changed their privacy settings.
Notably, there was no significant difference between the ages of those who have taken a break from Facebook.
The survey was conducted between May 29th and June 11th this year, after news broke about Facebook’s involvement in the collection and selling data on millions of users by Cambridge Analytica.
While these trends are certainly eye-raising, it remains unclear exactly how Facebook’s scandals have actually affected the company. The company’s latest quarterly report indicates the average daily users in North America has remained steady throughout the year.
Facebook is running an extremely limited test letting just five publishers create and test responsive headlines, images, videos, and copy to see which versions of their posts perform better in real time.
The new tool allows the select few publishers to test up to four unique versions of any organic post, according to Digiday. It also allows these publishers to see data such as interactions and click-through rate, as well as predictions of these metrics as the ads roll out. This way, publishers can actively gauge which version of their content fares best.
While Facebook wasn’t willing to release specific data on the test yet, Facebook product manager Mollie Vandor said that more than half of the time, publishers wound up choosing a different version of the story than they had originally created.
The intention is to help boost organic performance for publishers in a time where organic reach and engagement continues to fall across the platform. According to BuzzFeed News, one of the publishers given access to the test, the tool does improve performance. However, it isn’t enough to mitigate Facebook’s ongoing demotion of organic reach.
“This comes as everyone’s traffic on Facebook has gone down a lot, so it’s good to be able to get the most out of our posts, but we’re still getting a lot less,” said BuzzFeed news deputy director, Fran Berkman.
Our goal with this test is to provide more visibility into how their organic content is performing on Facebook on a post by post basis. Also to enable publishers in the test to derive learnings and identify their own best practices over time. With this level of insight, publishers are better equipped to drive meaningful engagement around their content and have a stronger sense of control over how their content performs on Facebook.
Vandor echoed this sentiment, saying the tool “is a way to maximize how they pitch their content to people on Facebook.”
“Instead of us saying, ‘Here’s a list of universal best practices,’ we’re trying to give publishers the tools they can use to develop their own best practices.”
When asked if the tool would be available to other publishers and advertisers in the future, Vandor wouldn’t say anything decisively. She did, though, say the company is “actively exploring” expanding the tool to others once it is made easier and less resource-intensive to use.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2018-09-04 13:16:202018-09-04 13:16:20Facebook is letting a select few test various headlines, images, and more in posts
For years, Facebook has made it easy to integrate your other social media accounts from across the web, by allowing users to cross-post content from one platform onto Facebook. For instance, Twitter users were able to share their Tweets on Facebook without ever leaving Twitter’s platform.
That all changed last week, however, when Facebook officially deprecated its Publish actions permissions from its API, effectively making it impossible for other social networks to include built-in cross-posting.
According to Facebook, this move affects approximately 60,000 apps – including some big hitters like Twitter.
Twitter’s support team confirmed the change, though they explain there are still other ways to share Tweets across the web:
We’ve learned that Tweets and Retweets will no longer automatically post to connected Facebook accounts due to a recent Facebook update.
Facebook announced it would be deprecating Publish action permissions back in April, saying a few categories of apps with long product life cycles would be given extra time to update their software.
Facebook confirmed to Marketing Land’s Amy Gesenhues it had rolled out the change last week. The company also stated Facebook users could still share content using Facebook’s Share dialogs.
Essentially, this boils down to Facebook staking its territory and trying to keep users within its platform as much as possible. Unfortunately, that means users and businesses who had been using Twitter’s integration to share content on both platforms at the same time will now have to go through more tedious methods.
At the same time Facebook removed the ability to automatically publish content to the site, the company says it also removed access to its API platform for hundreds of thousands of inactive apps. Both actions are part of a recent effort from Facebook to clean up its app landscape after recent controversies of what user information apps were able to access.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2018-08-06 11:42:282018-08-06 11:42:28Facebook removes the ability to cross-post from Twitter, other apps
