For years, Facebook has made it easy to integrate your other social media accounts from across the web, by allowing users to cross-post content from one platform onto Facebook. For instance, Twitter users were able to share their Tweets on Facebook without ever leaving Twitter’s platform.
That all changed last week, however, when Facebook officially deprecated its Publish actions permissions from its API, effectively making it impossible for other social networks to include built-in cross-posting.
According to Facebook, this move affects approximately 60,000 apps – including some big hitters like Twitter.
Twitter’s support team confirmed the change, though they explain there are still other ways to share Tweets across the web:
We’ve learned that Tweets and Retweets will no longer automatically post to connected Facebook accounts due to a recent Facebook update.
Don’t worry, you have other ways to share a Tweet ?https://t.co/fiwInkuyz7
— Twitter Support (@TwitterSupport) August 1, 2018
Facebook announced it would be deprecating Publish action permissions back in April, saying a few categories of apps with long product life cycles would be given extra time to update their software.
Facebook confirmed to Marketing Land’s Amy Gesenhues it had rolled out the change last week. The company also stated Facebook users could still share content using Facebook’s Share dialogs.
Essentially, this boils down to Facebook staking its territory and trying to keep users within its platform as much as possible. Unfortunately, that means users and businesses who had been using Twitter’s integration to share content on both platforms at the same time will now have to go through more tedious methods.
At the same time Facebook removed the ability to automatically publish content to the site, the company says it also removed access to its API platform for hundreds of thousands of inactive apps. Both actions are part of a recent effort from Facebook to clean up its app landscape after recent controversies of what user information apps were able to access.