Brands have been complaining for quite some time that their Facebook engagement has been plummeting, especially for smaller brands who rely on organic reach to connect with their audience. Of course, plenty of analysts and SEO “gurus” have offered their fair share of strategies for increasing engagement, but most of these can be very expensive. Some would even cost more than giving in and using Facebook’s paid ad platform.
Don’t let that get you down though. Organic reach and engagement may be nosediving, but there are still free ways you can boost your page’s engagement. Just ask a few members of the Young Entrepreneur Council. Or don’t, because 10 founders from YEC already shared their suggestions on Search Engine Journal.
We may eventually reach a point where organic reach is effectively dead on Facebook, but there are always tactics available to negate some of the drop in engagement and get the most possible out of the free side of the largest social media platform available.