Twitter is introducing a new feature called the Location Spotlight that will make it easier for your online fans to become your real-life customers.
With the Location Spotlight feature, businesses with physical locations can add store details like your address, phone number, store hours, and even a map showing your location. You can also add links to your website or make it possible to quickly call or message your company.
New Name For Wide Release
This feature is not entirely new to the platform. However, this is the first time many brands will have access to the profile module.
Twitter tested much of this feature with a small number of well-known professional accounts, calling it the ‘About Module’ at the time. Now, Twitter is bringing this tool (and its new name) to all businesses with professional Twitter accounts.
How To Get Access
Once you are eligible, update your Location Spotlight by following these steps
- Select ‘Edit Profile’
- Find and click the ‘Edit professional profile’ button near the bottom of the page
- Select ‘Profile Spotlight’
- Enter your business details (including your address, hours, website, and contact info)
- Select ‘Publish’ to save and display these details on your profile.